chapter i marketing and sales
1. brand
2. promotion
3. pricing
4. product
5. distribution channel
6. market segment
7. public relations
8. business environment
9. customer relations
10. sales management
11. advertisement
chapter ii human resources management
1. job application
2. qualification
3. recruitment
4. training
5. performance appraisal
6. salary, pension and benefits
hapter iii finance
1. accounting
2. auditing
3. banking
4. currency
5. taxation
chapter iv business strategy
1. mergers and acquisition
2. competitive advantage
3. goals and objectives
chapter v information technology
1. information system
2. e-commerce
3. software
4. telecommunication
chapter vi operation management
1. research and development
2. production
3. process control
4. purchasing
5. quality control
6. supply chain management
7. outsourcing
chapter vh investment
1. stock market
2. shares
3. futures
4. bond
5. financing
6. insurance
7. real-estate
chapter vm management
1. organisational structure
2. management styles
3. titles and posts
4. facilities
5. motivation
6. time-management
7. teamwork
8. corporate culture
chapter ix internationaltrade
1. balance of trade
2. exchanging rate
3. payment
4. pirate
5. free trade area
6. wto terms
7. multinational companies
8. countries
9. industries
chapter x business ethics
1. environmental protection
2. carbon dioxide
3. sroi
4. industrial espionage
5. health and safety
6. common laws
chapter xi transportation
1. business trip
2. logistics
3. road
4. railway
5. shipping
6. airplane
7. pipe
chapter xii business communication
1. proposal and report
2. contract and agreement
3. telephone
4. presentation
5. complain
6. negotiation
7. business etiquette
8. formal dinner
9. clothes
附录— 图表写作高频词汇
附录二 肚界著名企业译名
附录三 常用缩略语
主要参考书目