国际商务英文与函电

Unit One Global Economy and Market Globalization
Globalization of Markets
Phases of Globalization
Dimensions of Market Globalization
Drivers of Market Globalization
Firm-level Consequences of Market
Globalization: Internationalization
of the Firm’s Value Chain
China in Global Economy
Vocabulary
Unit Two International Business
Introduction
Activities in International Business
The Nature of International Trade
The Nature of International
Investment
Services Trade as Normal Products
How does International Business Differ
from Domestic Business?
The Four Risks in
Internationalization
Who Participates in International
Business?
Why Should You Study International
Business?
Facilitator of the Global Economy
and Interconnectedness
Contributor to National Economy
A Competitive Advantage
for the Firm
A Competitive Advantage for You
Vocabulary
Unit Three Business Letter Writing
Writing Principles of Business Letters
Layout of Business Letters
Letter Forms
Semi-indented Letter Style
Blocked Letter Style
Addressing Envelopes
Words and Expressions Commonly
Used in Foreign Trade
Unit Four Establishing Business
Relations
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Case Study
Exercises
Unit Five Sales Promotion
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Exercises
Unit Six Enquiries and Replies
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Case Study
Exercises
Unit Seven Quotations, Offers
and Counter-offers
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Case Study
Exercises
Unit Eight Orders and Their Fulfilment,and Sales Contracts
Ⅰ. The buyer’s obligations
Ⅱ. The seller’s obligations
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Case Study
Exercises
Unit Nine Terms of Payment
Means of payment in international trade
Bill of exchange
Promissory Note
Cheque （Check）
Modes of International Payment
Remittance
Collection
Letter of Credit （L/C）
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Exercises
Unit Ten Insurance
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Exercises
Unit Eleven Shipment
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Exercises
Unit Twelve Complaints and Adjustments
Specimen Letters
Vocabulary
Words and Expressions Commonly
Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Exercises
Unit Thirteen Exporting, Importing and Countertrade
Exporting
Advantages of Exporting
Disadvantages of Exporting
Procedures of Exporting
A Systematic Approach to Exporting
Importing
Procedures of Import
Countertrade
Vocabulary
Unit Fourteen Foreign Direct Investment
and Collaborative
Ventures
Trends in Foreign Direct Investment
and Collaborative Ventures
Motives for Foreign Direct Investment
（FDI） and Collaborative Ventures
Market-Seeking Motives
Resource or Asset-Seeking Motives
Efficiency-Seeking Motives
Foreign Direct Investment
Key Features of FDI
Factors to consider in selecting FDI locations
The Nature of Ownership in FDI
International Collaborative Ventures
Equity Joint Ventures
Project-Based, Non-Equity Ventures
Differences between these two types of collaborative ventures
Managing Collaborative Ventures
Understand Potential Risks inCollaboration
Pursue a Systematic Process for Partnering
Ensure Success with CollaborativeVentures
Success Factors in Collaborative Ventures
The Experience of Retailers in Foreign Markets
Challenges of International Retailing
International Retailing SuccessFactors
Vocabulary
Unit Fifteen E-Commerce
Reasons for the fast development of E-commerce
Role of Intermediary in E-commerce
Two modes of E-commerce
How to start E-commerce
Barriers to E-commerce development
Vocabulary
Appendix 1　 The Uniform Customs andPractice for Documentary
Credits, 2007 Revision, ICC（Publication no. 600）
Appendix 2 Documents
中国人民保险公司
中华人民共和国海关出口货物报关单
出口货物订舱委托书
BILL OF LADING
中华人民共和国上海进出口
商品检验局
COMMERCIAL INVOICE
海运出口货物投保单
SALES CONFIRMATION
PACKING LIST
主要参考书目
a