unit 1 advertisement
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 2 leadership
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 3 information technology
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 4 markets
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 5 secret to success
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 6 competition
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 7 investment
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 8 services
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 9 business ethics
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
unit 10 customers
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises