市场营销专业英语（Marketing English）

定　价：¥25.00

作　者：	吕永红主编
出版社：	电子工业出版社
丛编项：
标　签：	大学专业英语教材

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ISBN：	9787121130335	出版时间：	2011-03-01	包装：	平装
开本：	16开	页数：	209	字数：

内容简介

　　本书以市场营销业务流程为导向，选取流程中关键的环节如STP 战略、消费者行为分析、产品与品牌管理、渠道设计、定价技巧、销售技巧、广告策划和网络营销的最新进展等内容，精选难易适中的英语材料，针对每个环节设计了相应的情景，通过工作语言阅读、小案例分析、情景对话、角色扮演、实操演练和语言点练习等灵活多样的形式，突出营销的操作性和语言的实用性，强调英语作为沟通工具在营销全程的运用。读者对象：适用于应用型本科、高职院校市场营销专业学生？开设营销课程的管理类专业学生，也可作为职业营销人员提升工作语言能力的参考书。

作者简介

暂缺《市场营销专业英语（Marketing English）》作者简介

图书目录

Contents
Unit 1 Developing Marketing ＆ CorporateStrategies
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Practical Training
Unit 2 Understanding Marketing Environment andConsumers
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Practical Training
Unit 3 Marketing Research
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Practical Training
Unit 4 Identifying Market Segments and Targets
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Practical Training
Unit 5 Managing Products and Brands
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Models
　Practical Training
Unit 6 Channels of Distribution
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Practical Training
Unit 7 Setting the Right Price
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Practical Training
Unit 8 Sales Promotion ＆ Personal Selling
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Practical Training
Unit 9 Advertising and Public Relations
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Promotional tool
　How it is being used
　Advertising
　Personal Selling
　Sales Promotion
　Public Relations
　Further Reading
　Practical Training
Unit 10 Internet Marketing
　Lead-in
　Mini-case
　Situational Dialogue
　Text
　Key Terms ＆ Concepts
　Key Notes to the Text
　Practical Skills
　Role Playing
　Case Study
　Further Reading
　Practical Training