新经济管理英语

Section 1  Management and Decision Making
  Unit 1  Management
    Part 1  Intensive Reading  ManagementsNew Paradigms
    Notes
    Part 2  Extensive Reading  Gentlemen,This Is Football
    Notes
    Exercises
  Unit 2  Decision Making
    Part 1  Intensive Reading Introduction to Decision Making Methods
    Notes
    Part 2  Extensive Reading  Elements ofDecisions
    Notes
    Exercises
Section 2  Economics
  Unit 3  The Outline of Economy
    Part 1  Intensive Reading Economics.The Foundation of Business
    Notes
    Part 2  Extensive Reading  TenPrinciple of Economics
    Notes
    Exercises
  Unit 4  The Outline of Economy
    Part 1  Intensive Reading Money.Introduction
    Notes
    Part 2  Extensive Reading  OptimalResponse to the Fed Printing Dollars
    Notes
    Exercises
Section 3  Organizational Behavior and Human Resource
  Unit 5  Organizational Behavior
    Part 1  Intensive Reading  An Overviewof Organizational Behavior
    Notes
    Part 2  Extensive Reading GlobalOrganizational Behavior
    Notes
    Exercises
  Unit 6  Human Resource
    Part 1  Intensive Reading  HRManagement Contributes to Organizational
  Success
    Notes
    Part 2  Extensive Reading  An Overviewof Human Resource Management
    Notes
    Exercises
Section 4  Marketing
  Unit 7  The Concept of Marketing
    Part 1  Intensive Reading  What IsMarketing?
    Notes
    Part 2  Extensive Reading Swatehmobile:Is the Time Right forSmall Cars
    Notes
    Exercises
  Unit 8  International Marketing
    Part 1  Intensive Reading  GlobalMarketing in the Twenty-First Century
    Notes
    Part 2  Extensive Reading  Look WhosStalking Wal-Mart
    Notes
    Exercises
Section 5  Production and Operations Management
  Unit 9  Operations Management and ProductDevelopment
    Part 1  Intensive Reading Introduction to Operations Management
    Notes
    Part 2  Extensive Reading  ProductDevelopment Process
    Notes
    Exercises
  Unit 10  Supply Chain Management and QualityManagement
    Part 1  Intensive Reading  SupplyChain Management
    Notes
    Part 2  Extensive Reading  QualityManagement and Jurans Legacy
    Notes
    Exercises
Section 6  Strategic Management
  Unit 11  An Overview on Strategic Management
    Part 1  Intensive Reading  TheStrategic Management Process
    Notes
    Part 2  Extensive Reading Understanding Strategy
    Notes
    Exercises
  Unit 12  Industry Analysis
    Part 1  Intensive Reading  The FiveCompetitive Forces That Shape Strategy(Part I )
    Notes
    Part 2  Extensive Reading  The FiveCompetitive Forces That Shape
  Strategy (Part II )
    Notes
    Exercises
Section 7  Accounting and Financial Management
  Unit 13  Accounting
    Part 1  Intensive Reading  A Review ofAccounting
    Notes
    Part 2  Extensive Reading  ManagementAccounting as Normal Social Science
    Notes
    Exercises
  Unit 14  Financial Management
    Part 1  Intensive Reading  TheFundamental of Financial Management
    Notes
    Part 2  Extensive Reading  FinancialPerformance and Goal Setting
    Notes
    Exercises
Section 8  Project Management
  Unit 15  Project Management and Project Manager
    Part 1  Intensive Reading Introduction to Project Management
    Notes
    Part 2  Extensive Reading  How to Be aSuccessful Project Manager
    Notes
    Exercises
  Unit 16  Project Planning
    Part 1  Intensive Reading  PlanningFundamentals
    Notes
    Part 2  Extensive Reading  ProjectManagement of Unexpected Events
    Notes
    Exercises
Section 9  Information Management
  Unit 17  Framework of Information Management
    Part 1  Intensive Reading  Towards aFramework for Information Management
    Notes
    Part 2  Extensive Reading  Barriers toInformation Management
    Notes
    Exercises
  Unit 18  Issues of Information Management
    Part 1  Intensive Reading  InformationManagement
    Notes
    Part 2  Extensive Reading  CorporatePortals:a Literature Review of a New Concept in InformationManagement
    Notes
    Exercises