Module 1 Basic Knowledge of Business Letter Writing
1.1 Functions of Business Letters
1.2 Forms of Business Letters
1.2.1 Full Block Form :
1.2.2 Modified Block Form with Indented Style
1.2.3 Modified Block Form
1.2.4 Simplified Form
1.3 The Structure of Business Letters
1.3.1 Parts of a Business Letter
1.3.2 The Ways of Writing All the Above Parts
1.3.3 Addressing Envelopes
1.4 Writing Principles and Language Features of BusinessLetters
Module 2 Establishing Business Relations
2.1 How to Establish Business Relations
2.2 How to Write a Letter for Establishing Business
2.3 Specimens of Aiming at Establishing BusinessRelations
Module 3 Enquiries and Replies : -
3.1 Guidelines for Writing Enquiry Letters
3.2 Forms of Enquiries
3.3 Specimens of Enquiries and Replies
Module 4 Sales Letters, Firm Offers and Counter-offers
4. 1 Sales Letters
4.1.1 The Purpose of Writing Sales Letters
4.1.2 Two Functions of a Sales Letter
4.1.3 The Principles of Writing a Sales Letter --A1DA
4.1.4 A Specimen of a Sales Letter
4.2 Firm Offer & Counter-offer
4.2.1 Firm Offer and Non-finn Offer
4.2.2 Counter-offer
4.2.3 Specimens of Firm Offers and Counter-offers
Module 5 Orders
5.1 Orders
5.1.1 Format of an Order
5.1.2 Specimen of Orders
5.2 Acknowledgements
5.2.1 Forms of Acknowledgements
5.2.2 Specimens of Acknowledgements
5.3 Specimen of a Sales Contract / Confirmation orPurchase Contract / Confirmation
Module 6 Packing
6.1 Factors Which influence the Nature ofPacking
6.2 Functions of Packing
6.3 How to Write a Letter on Packing
6.4 Specimens of Packing
Module 7 Terms of Payment
7.1 Three Main Methods of Payment
7.2 The Time of Opening an L/C
7.3 Specimens of Letter of Credit
Module 8 Transport and Insurance
8.1 Transport
8.1.1 writing Purpose
8.1.2 The Structure and Content of a Letter onTransport
8.1.3 Specimens of Transport
8.2 Insurance
8.2.1 Necessities of Insurance in International Trade
8.2.2 Functions of Insurance
8.2.3 Various Kinds of Risks
8.2.4 The Structure and Content of a Letter onInsurance
8.2.5 Specimens of Insurance
Module 9 Complaints and Claims
9.1 Complaint
9.1.1 How to Write a Complaint Letter
9.1.2 How to Write Reply to a Complaint Letter
9.1.3 Specimens of Complaints
9.2 Claim
9.2.1 How to Write a Claim Letter
9.2.2 How to Reply to Claims
9.2.3 Specimens of Claims实训项目参考答案参考文献
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