Unit 1 An Overview of Company
Text 1 Business Organization
Text 2 Establishment of a Company
Text 3 Company Structure
Text 4 Company Culture
Text 5 Public Relations
Unit 2 Development & Reception of Customers
Text 6 Business on the Phone
Text 7 Business at the Office
Text 8 Business Leisure
——Business Dinner and Sightseeing
Text 9 Overseas Business
——Business Trip
Unit 3 Promoting Products
Text 10 Marketing Research
Text 11 Marketing Planning
Text 12 Marketing Implementation
——Segmentation, Targeting, and Positioning
Text 13 Marketing Implementation
——Marketing Strategy
Text 14 Marketing Implementation
——New Product and its Promotion
Unit 4 Import and Export Practice
Text 15 Business Preparation （1）
——Ways of Establishing Business Relations
Text 16 Business Preparation （2）
——-Strategies of Establishing Business Relations
Text 17 Business Negotiation （1）
——Process of Negotiation
Text 18 Business Negotiation （2）
——Strategies and Techniques
Text 19 Business Negotiation （3）
——Payment Negotiation
Text 20 Business Negotiation （4）
——Insurance Negotiation
Text 21 Business Negotiation （5）
——Shipment Negotiation
Text 22 Business Contract
——Contract Fundamentals
Text 23 Contract Performance （1）
——Implementation of the Contract
Text 24 Contract Performance （2）
Claims and Settlements
References
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