工商管理实用英语教程

前言
PART 1 Basis
Unit 1 Why Do We Study Management?
Unit 2 Defining Management
Unit 3 Managerial Structure
Unit 4 Managerial Roles
Unit 5 Managerial Skills
Unit 6 Management Functions and Process
PART 2 Learning
Unit 7 What DO Managers DO?
Unit 8 The Process of Management
Unit 9 Management Competencies
Unit 10 Human Resources Management
Unit 11 What is Accounting?
Unit 12 What iS Organizational Behavior?
PART 3 Improvement
Unit 13 Guidelines for Business Negotiation
Unit 14 The Use ofLanguage in Business Negotiation
Unit 15 The Creative EthOS
Unit 16 Creativity Versus Organization
Unit 17 The Education of Practicing Managers
Unit 18 Mayor Forces Determining Industry Competition
PART 4 Practice
Unit 19 Selection ofOverseas Markets
Unit 20 Coca．Cola’S Global Marketing Strategy
Unit 21 Types and Management Systems of Joint Ventures
Unit 22 Forms ofInternational Business
Unit 23 Motives for International Investments
Unit 24 Multinational Corporations
Unit 25 Stockholder'S Right and Stockholder'S Equity
Unit 26 US Exports and the Economy
Unit 27 Business Travel Abroad
Unit 28 Banks’Services to Companies
Unit 29 Characteristics ofHigh-performance WOrk Teams
Unit 30 Overview ofLeadship Theory