商务英语基础教程

目录
前言
Compulsory Part
Unit One  Business Etiquette 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Two  Establishment and Development of BusinessRelations 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Three  Companies / Factories and Products 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Four  Price Negotiation 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Five  Complaints / Claims and Settlement 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Optional Part
Unit Six  At the Store 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Seven  At the Supermarket 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Eight  At the Trade Fair 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Nine  The Creation of  Marketing 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Ten  E-Payment in E-Commerce 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Eleven  Logistics Operation 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
附录 
附录A  练习答案及参考译文 
附录B  贸易术语中英文对照表 
参考文献