国际商务英语（修订版）

GLOBALIZATIONModule 1 INTRODUCTION Chapter 1 The World Renowned Banks 1.1 Citigroup 1.2 Dai-Ichi Kangyo Bank 1.3 JPMorgan Chase 1.4 Bank of America 1.5 Barclays Bank 1.6 Hong Kong and Shanghai Banking Corp.Ltd. 1.7 Bank of China 1.8 Bank of Montreal 1.9 Swiss Bank Corp 1.10 Fit Intetate Bankcorp 1.11 Standard Chartered Bank 1.12 Deutsche Bank 1.13 Bank of England Reading Material Exercises Business Tip: Business Meeting Chapter 2 International Economic Organizatio 2.1 Compreheive Economic Organizatio 2.2 Organizatio in.Trade 2.3 Organizatio in Finance Reading Material Exercises Business Tip: Business LunchModule 2 INTERNATIONAL MARKETING Chapter 1 Introduction to Marketing Reading Material Exercises Business Tip: Making a Client Wait Chapter 2 Analysis of Market Environment 2.1 Background of Market Environment 2.2 Relevant Knowledge Reading Material Business Tip: Learn About the Art of Gifting Chapter 3 Market Research 3.1 Pre-knowledge 3.2 Theory of Marketing Business Tip: Express Youelf through Your Business Card Chapter 4 Market Segmentation, Targeting and Positioning 4.1 Introduction 4.2 Relevant Knowledge Reading Material Exercises Business Tip: Negotiating Tip Chapter 5 The Marketing Mix 5.1 4P's 5.2 Promotional Mix Chapter 6 Channels of Distribution 6.1 Channels of Distribution 6.2 Wholesaling Business Tip : Conveational Tip Chapter 7 Marketing for E-commerce 7.1 Marketing for E-commerce 7.2 Relevant Knowledge Reading MaterialModule 3 PRACTICE OF INTERNATIONAL BUSINESS Chapter 1 Establishing Business Relatio 1.1 Pre-knowledge 1.2 Correspondence 1.3 Dialogues Exercises Reading Material Chapter 2 Inquiries and Offe 2.1 Pre-knowledge 2.2 Correspondence 2.3 Dialogues Exercises Reading Material Chapter 3 Counteroffe 3.1 Pre-knowledge 3.2 Correspondence 3.3 Dialogues Exercises Reading Material Chapter 4 Shipment 4.1 Pre-knowledge 4.2 Correspondence 4.3 Dialogues Exercmes Reading Material Chapter 5 Iurance 5.1 Pre-knowledge 5.2 Correspondence 5.3 Dialogues Exercises Reading Material Chapter 6 Terms of Payment 6.1 Pre-knowledge 6.2 Correspondence 6.3 Dialogues Exercises Reading Material Chapter 7 Conclusion of Business 7.1 Pre-knowledge 7.2 Correspondence 7.3 Dialogues ExercisesModule 4 BUSINESS CONTRACT MAKING Chapter 1 Concept of Business Contract 1.1 Theory of Business Contract 1.2 Relevant Knowledge Reading Material Exercises Chapter 2 Tips for a Business Contract 2.1 Tips to Create Business Contract 2.2 Tips for Business Contract Drafting 2.3 Tips for Business Contract Reviewing 2.4 Tips for Business Contract Negotiating 2.5 Tips for Business Contract Signing Exercises Reading Material参考答案参考文献