Chapter One Mass Media and Mass Communication
Section 1 The Role of Media and Mass Communication in an Information Society
Section 2 Mass Communication Process
Section 3 Mass Media Effects
Chapter Two Newspaper
Section 1 Overview of Newspaper Industry
Section 2 Different Forms of Newspaper Articles
Section 3 Newspaper Development and Challenges
Chapter Three Magazine
Section 1 Function and Readership
Section 2 Types of Magazine
Section 3 Difficulties and Hopes
Chapter Four Book
Section 1 Special Features
Section 2 Types of Books
Section 3 New Trends
Chapter Five Radio Broadcasting
Section 1 Golden Days of Radio
Section 2 Adjustment and Development
Section 3 New Trends of Radio Development
Chapter Six TV Broadcasting
Section 1 Dominant Role of TV in People’s Life
Section 2 Technological Development
Section 3 TV Journalism
Section 4 Controversial Issues
Section 5 TV Regulation
Chapter Seven Film
Section 1 Beginning Days
Section 2 U.S. Film Industry
Section 3 Bollywood and Film Industry in India
Section 4 Chinese Film Industry
Chapter Eight Internet
Section 1 Advantages
Section 2 Worries
Section 3 Regulation and Control
鄂公网安备 42010302001612号 