电子商务英语

Unit 1 Understanding the E-Commerce　
Lesson 1 Overview of the E-Commerce　
Lesson 2 E-Commerce in China　
Unit 2 Understanding the Internet　
Lesson 3 Overview of the Internet　
Lesson 4 Why Invest on the Internet?　
Unit 3 E-Commerce Category　
Lesson 5 Typical E-Commerce Business Models　
Lesson 6 Online Auction—New Business Model　
Unit 4 Applications of E-Commerce　
Lesson 7 Online Publishing　
Lesson 8 E-Government　
Unit 5 Building a Website and E-Mail Marketing　
Lesson 9 How to Build a Website　
Lesson 10 E-Mail Marketing in E-Commerce　
Unit 6 Electronic Payment Systems　
Lesson 11 Electronic Payment Systems　
Lesson 12 Security Schemes in Electronic Payment Systems　
Unit 7 E-Commerce—Trends and Prospect　
Lesson 13 E-Commerce Opportunities and Barriers　
Lesson 14 The Future of Electronic Commerce　
附录A 专业英语中的常用语法知识　
附录B 电子商务专业常用词汇　
附录C 单词表　
附录D 科技英语写作　
附录E 模拟试题及参考答案　
参考译文及答案　
参考文献