Chapter l Business Letter Writing
1.Format of Business Letters
（1） The Block Format
（2） The Indented Format
（3） The Semi - blocked Format
2.Format on Envelope
3.Structure of Business Letters
（1） Letterhead
（2） Reference and Date
（3） Inside Name and Address
（4） Attention Line
（5） Salutation
（7） Letter Body
（8） C（8） Complimentary Close
（9） Signature
（10） Enclosure
（11） Carbon Copy Notation
（12） Postscript
4.Principles for Business Writing
（1） ourtesy
（3） onciseness
（4） onsideration
（5） ompleteness
（6） oncreteness
（7） orrectness
Lxercises
Chapter 2 Establishing Business Relations
1.Importance of Business Relations
2.hannels of Finding Potential Customer
3.Tips on How to Write a Business Letter to Establish Business Relations
4.Letters for Establishing Business Relations
（1）An Introduction of an Exporter
（2）A Positive Reply from an Importer
（3）A Negative Reply from an Importer
（4）An Introduction of an Importer
（5）A Reply from an Exporter on Transferring Business
5.Some Useful Sentences on Establishing Business
（1） Source oflnformation
（2） Intention of Establishing Business Relations
（3） Self-introduction
（4）Closing
Exercises
Chapter 3 Enquiries and Replies
Chapter 4 Quotations and Offers
Chapter 5 Counter - offers
Chapter 6 0rder and Acceptance
Chapter 7 Terms of Payment
Chapter 8 Establishment of L/C and Amendment
Chapter 9 Packing
Chapter 10 Shipment
Chapter 11 Insurance
Chapter 12 Agency
Chapter 13 Complaints and Claims
Chapter 14 Sales Promotion
Chapter 15 Contracts and Agreements
参考答案
参考文献
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