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国际商务谈判\黄伟(英文版 高等)

国际商务谈判\黄伟(英文版 高等)

定 价:¥29.00

作 者: 黄伟,钱莉 主编
出版社: 冶金工业出版社
丛编项:
标 签: 商业英语

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ISBN: 9787502456351 出版时间: 2012-02-01 包装: 平装
开本: 16开 页数: 216 字数:  

内容简介

  《国际商务谈判》旨在传授国际商务谈判的基础知识,介绍谈判人员在谈判中制胜的策略和技巧,强调案例分析,实用性强。书中不仅阐述了在国际商务实践中如何通过商务谈判的实践掌握技能,还非常注重启发及强化跨文化商务交际的意识和知识。本书内容简明、系统,具有较高的可读性和启发性。《国际商务谈判》为高等院校经管类、商务英语专业和英语专业商务方向的教材,也可供相关专业从业人员参考。本书由黄伟、钱莉主编。

作者简介

暂缺《国际商务谈判\黄伟(英文版 高等)》作者简介

图书目录

Chapter Ⅰ An Overview of International BusinessNegotiations
Section Ⅰ Concept and Characteristics of International BusinessNegotiations
Section Ⅱ Principles of Business Negotiations
Section Ⅲ The Types of International Business Negotiations
Section Ⅳ Forms & Approaches of Business Communication
Chapter Ⅱ The Theories of International Business Negotiations
Section I The Economic Theory
Section II The Basic Psychological Theories of BusinessNegotiations
Section Ⅲ Integrative Approach and Win-win Principle
Section Ⅳ Game Theory and the Principle of Good Faith
Section Ⅴ Other Theories
Chapter Ⅲ Personnel Quality, Psychology and the
Negotiation Team Composition
Section Ⅰ Psychology in International Business Negotiations
Section Ⅱ Individual's Psychological Activities During theInternational Business Negotiations
Section Ⅲ The Negotiators' Qualities
Section Ⅳ The Negotiation Team Composition
Chapter Ⅳ Culture Differences in International
Business Negotiations
Section Ⅰ Cultural Factors Influencing on Negotiation Styles
Section Ⅱ Cultural Differences in International BusinessNegotiations
Section Ⅲ The Business Negotiation Customs and Styles in the PrimeRegions
Chapter Ⅴ Preparations for Business Negotiations
Section Ⅰ The Preparations of Business Negotiations
Section Ⅱ The Information Preparation for BusinessNegotiations
Section Ⅲ Business Negotiation Plans
Section Ⅳ Simulated Negotiations
Chapter Ⅵ Business Negotiation Strategies
Section Ⅰ Strategies of Starting Stage
Section Ⅱ Strategies of Offer
Section Ⅲ Strategy of Consultation Stage
Section Ⅳ Strategies on the Stage of Striking a Bargaining
Chapter Ⅶ Communication Skills in Business Negotiations
Section Ⅰ Verbal Language in Business Negotiations
Section Ⅱ The Non-verbal Language in Business Negotiations
Section Ⅲ Words Expressions in Business Negotiations
Chapter Ⅷ Different Forms of Tactics in International
Business Negotiations
Section Ⅰ Negotiation Skills for the Superior
Section Ⅱ Negotiation Skills for the Inferior
Section Ⅲ Negotiation Skills for the Balance
Chapter Ⅸ Risk Prevention in International BusinessNegotiations
Section Ⅰ Analysis for the Risks in International BusinessNegotiations
Section Ⅱ How to Forecast & Control Risks in InternationalBusiness Negotiations
Section Ⅲ Methods to Avert Risks
Chapter Ⅹ Etiquette for International Business Negotiations
Section Ⅰ Summary for Etiquette in International BusinessNegotiations
Section Ⅱ Basic Business Etiquette
Section Ⅲ Etiquette for International Business Negotiations
Bibliography

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