领先商务英语阅读2

Unit 1 E-commerce（Ⅰ） Text A：Niche Marketing Strategies on eBay Text B：Pierre Omidyar and His eBayUnit 2 Intercultural Etiquette Text A：Intercultural Business Etiquette and Protocol Text B：Gift Giving and Dining Etiquette in Intercultural SituatioUnit 3 Global Brands Text A：Best Global Brands Text B：Wm Yahoo！Feel the Love？Unit 4 CulturaI Differences Text A：Working Through Language，Time，and Cultural Differences Text B：Culture Shock：It's the Little Things That Count in theBiggest WaysUnit 5 Online Security Text A：Internal Audito'Battle Agait Fraud Ⅰ Text 8：Looming Online Security Threats in 2008Unit 6 Corporate Security Text A：Internal Audito'Battle Agait Fraud Ⅱ Text B：Countering Espionage—A Modern ThreatUnit 7 Career Planning Text A：Culture Affects Career and Life Planning Text B：Chili，Hot Dogs，and the Family LegacyUnit8 Corporate Management Text A：Ipirational Leadehip in Difficult Times Text B：Trust Rules：The Most Important Secret About TrustUnit 9 Credit Cards Text A：The Evolution of Credit Card 5 Text B：American ViewsAboutCards：NegativeUnit 10 Career Shift Text A：Gates Looks into PC's Future as Career Shift Approaches Text B：AmidChee and Tea，Gates Says GoodbyeUnit 11 E-commerce（Ⅱ） Text A：E-commerce Text B：Myths and RealitiesUnit 12 Leadehip（Ⅰ） Text A：Business Story Telling Text 13：Treasure Island：The Power of TradeUnit 13 Trade Protectionism Text A：Protectionism Texc B：U.S.Government Favoritism Has Hurt Vietnamese Shrimp FarmeUnit 14 Leadehip（Ⅱ） Text A：A Definition of Leadehip Text B：Leadehip，Communication and ChangeUnit 15 Effective Communication Text A：Communication Skills Text B：Principles of Defusing HostilityUnit 16 Motivation Text A：Motivation Text B：Why Your Employees Are Losing Motivation