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商务英语精读(第二册)

商务英语精读(第二册)

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作 者: 郑燕平,吴桦 主编
出版社: 首都经济贸易大学出版社
丛编项:
标 签: 商业英语

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ISBN: 9787563820016 出版时间: 2012-07-01 包装: 平装
开本: 16开 页数: 233 字数:  

内容简介

  《高等院校商务英语专业核心课精品系列教材:商务英语精读(第2册)》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线,内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。本册是第二册。

作者简介

暂缺《商务英语精读(第二册)》作者简介

图书目录

Unit 1 Economic Integration
 Section One: Business Communications
 Making an Appointment
 Section Two: Text
 Levels of Economic Integration
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 Factors Driving Global Economic Integration
Unit 2 The Multinational Firms
 Section One: Business Communications
 Establishment of Business Relations
 Section Two: Text
 The Role of Multinational Enterprises
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Effects of MNEs on Host and Home Economies
Unit 3 Balance of Payments
 Section One: Business Communications
 At the Banquet
 Section Two: Text
 Balance of Payments Accounting
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Accounts of the Balance of Payments
Unit 4 Tariff Barriers
 Section One: Business Communications
 Shopping
 Section Two: Text
 Types of Tariff Barriers
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five= Business Reading
 Forms of Trade Barriers
Unit 5 Non-Tariff Barriers
 Section One: Business Communications
 Sightseeing at the Great Wall
 Section Two: Text
 Non-Tariff Barriers
 Section Three: Exercises
 Section Four= Biz Fueling Station
 Section Five= Business Reading
 ASEAN's Efforts to Eliminate NTBs
Unit 6 GATT and WTO
 Section One: Business Communications
 Price Inquiry
 Section Two: Text
 The World Trade Organization
 Section Three: Exercises
 Section Four= Biz Fueling Station
 Section Five= Business Reading
 Controversy over the WTO
Unit 7 Basics of Management
 Section One: Business Communications
 Definition of Management
 Section Two: Text
 What is Management?
 Section Three: Exercises
 Section Four= Biz Fueling Station
 Section Five: Business Reading
 A Case of Management: Starbucks
Unit 8 Roles of Management
 Section One: Business Communications
 Talking About Managerial Roles
 Section Two: Text
 What Do Managers Do?
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Dell Way of Management
Unit 9 Managing in a Global Environment
 Section One: Business Communications
 What's Wrong with Our Company?
 Section Two: Text
 Managing in a Global Environment
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 Global Marketing into 21st Century
 KEY TO EXERCISES
 附录(Appendix)

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