Chapter One Introduction
Chapter Two Fundamental Theories of Resource Economy and Experience Economy
Section One Resource Economy: Sustainability Outlook
Section Two Experience Economy: Tourism Experience Theory
Section Three The Evolution Theory of Tourist Attractions
Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions
Section One A Common Feature of the Current Successful Modes Co-existence of Multi Sectors
Section Two Symbiosis Helping Form Compact Communities of Tourist Attractions
Section Three Key Elements for a Successful Tourism Scenic Spot
Section Four New Orientation of Competition: the Competition Between Natural Environment and Social Environment
Chapter Four Heritage Management Model--The Preservation and Development of Placeality
Section One Tenet of Heritage Tourist Attractions
Section Two Placeality--Core of Heritage Tourist Attractions Management
Section Three The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity
Section Four Comprehensive Techniques and Measures of Maintaining Placeality
Section Five Placeality Interpretation and Exhibition: Developing and Interpreting
Section Six Direction of Placeability Transformation
Chapter Five Theater and Stage Model--Flow Experience
Section One A Desire Model of "Four-two-three"
Section Two Tourist Attractions as Funstribe: I Show,Therefore I Am
Section Three Design Principles of Experience Tourism
Section Four The Allocation of Refreshing Activity: Extreme Sports as an Example
Section Five Some Cases of Experience Design in Tourist Attractions
Chapter Six Standardization Management--Green, Classification and Demonstration Management
Section One Ecolabel Management
Section Two Classified Management--AAAA Scenic Resort Standards
Section Three Demonstration Management
Chapter Seven Management System Reform
Section One Review of the Existing Management System
Section Two Challenges Faced by Existing Management Systems
Section Three The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralization and Decentralization
Section Four Review on the Alternative Project
Section Five Proposals on Management Reform of Heritage Resorts--the Theory of "Centralization and Decentralization"