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商务英语(初级)

商务英语(初级)

定 价:¥29.00

作 者: 吴芳,等 编
出版社: 河北人民出版社
丛编项: 河北省高职高专商务英语系列教材
标 签: 暂缺

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ISBN: 9787202053843 出版时间: 2010-02-01 包装: 平装
开本: 16开 页数: 238 字数:  

内容简介

  《商务英语》是一套针对高职高专商务英语专业学生编写的英语教材。该套教材集英语语言知识和国际商务知识于一体,让学生在提高英语语言能力的同时,学习商务知识,了解商务活动,提高商务英语交际能力。《商务英语》共分初、中、高级三册,内容涵盖商务活动的各个方面。在编排上按商务模块进行划分,其中包括:公司架构、酒店招待、会议及商务旅行、广告与营销、公共关系、客户服务、物流配送、电子商务、海关业务、金融业务、财务报表等。语言上按语言学习规律由浅入深,将商务知识和英语语言知识进行了有机结合。从选材上力求文章的趣味性和可读性,材料新颖、语言地道。

作者简介

暂缺《商务英语(初级)》作者简介

图书目录

Unit 1 Organization
Reading 1 Businesses Structure
Reading 2 Get to Know These Jobs
Reading 3 What Differen Departments Does a Business Need?
General Exercises
Unit 2 Company History
Reading 1 Ever Heard of Nike? Who Hasn't?
Reading 2 History of Skoda
Reading 3 Story of Chanel
General Exercises
Unit 3 Production and Products
Reading 1 How to Make Bread Loaf
Readrng 2 An Introduction to Shampoos
Reading 3 Introduction to Nokia E90
General Exercises
Unit 4 Qualiry Control
Reading 1 A Quality Story (Ⅰ)
Reading 2 A Quality Story (Ⅱ)
Reading 3 The ISO Story
Unit 5 Work and Leisure
Reading 1 Lessons from Barack Obarna
Reading2 FlexibleWorking
Reading 3 Dominic Orr, Story of a Workaholic
General Exercises
U1it 6 Health and Safetv
Reading 1Health and Safety Management
Reading 2 Initiatives for Occupational Health and Safety Management
Reading 3 A Healthy Work Environment
Unit 7 Recruitment
Reading 1 Job Advertisement ..
Reading 2 Cover,Letter Sample
Reading 3 Writing a CV/Resume
Unit 8 rlbam Building
Reading 1 Teamwork in Business
Reading 2 How to Be a Leader
Reading 3 Solid Teamwork for Success
Unit 9 Business Ethics
Reading 1 Six Topics to Avoid Discussing in the Workplace
Reading 2 Build Your Online Business with Integrity and Honesty
Reading 3 Industrial Espionage "Real and Out There"
Unit 10 Corporate Culture
Reading 1 Corporate Culture
Reading 2 The Core of Wal-mart's Culture
Reading 3 Auto Dealer Employees Win in Discrimination Lawsuit
Unit 11 Competition
……
Unit 12 Merger and Acquisition
Unit 13 Strategy
Unit 14 Sustainability
Unit 15 Annual Repory
Appendix Ⅰ
Appendix Ⅱ

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