Forward
Chapter One General Introduction to Practical English Writing
1. Features of practical English writing
2. Principles of practical English writing
3. Elements of effective English writing
4. Practical writings in daily communications
Chapter Two Business Letters in the Travel Industry
1. The essential parts of a business letter
2. The language characteristics Of a business letter
3. The forms of a business letter
4. The memo
5. The circular
6. The form letter
Chapter Three Advertising Literature in the Travel Industry
1. The structure of advertisements
2. Language characteristics of English advertising
3. Advertising in the travel industry
Chapter Four Publicity Literature in the Travel Industry
1. The difference between publicity and advertising
2. Characteristics of publicity literatures in the travel industry
3. The presentation of destination country/city or a tourist attraction
Chapter Five Agreements and Contracts in the Travel Industry
1. The layout of agreements in the travel industry
2. Contracts in the travel industry
3. The features of agreements and contracts
Chapter Six Document Forms and Invitations in the Travel Industry
1. Format qualifications of document forms
2. Contents of document forms
3. Devices used in the completion of the document forms
4. Invitations in the Travel Industry
Chapter Seven Tour Itineraries， Work Reports and Menu Design in the Travel Industry
1. The structure of the tour itinerary
2. The arrangement of reports
3. Special techniques in writing a work report
4. Qualities of reports
5. Menus
Chapter Eight Resumes in the Travel Industry
1. The structure of resumes
2. The space layout of the resume
3. Features of a resume
4. Resumes in the travel industry
Chapter Nine Cover Letters in the Travel Industry
1. The structure of cover letters
2. Rules of writing cover Letters
3. Layout of English cover letters
4. Steps of writing a cover letter
References
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