Unit 1 What Is Tourism?
Additional Reading:Mass Tourism
Unit 2 Economic Impact of Tourism
Additional Reading:Economic Importance
Unit 3 The Retail Travel Trade--Travel Agents
Additional Reading:Twelve Ps for a Tour Guide
Unit 4 Tourism and Technology
Additional Reading:Virtual Tourism
Unit 5 Tourist Attractions and Facilities
Additional Reading:Design Museum, London
Unit 6 Tourism and Related Servics
Additional Reading:Changes of Lifestyles
Unit 7 Human Resource Issues in Travel and Tourism
Additional Reading:Human Resource Issues in Trave and Tourism
Unit 8 Tourism and Public Policy--Introduction:Studying Tourism Public Policy
Additional Reading:The Tourist as Target:Tourism as the Direct Victim of Political Instability
Unit 9 Managing Packaged Tourism
Additional Reading:Mass Market Package Holidays and Specialist Tour Operators
Unit 10 Tourism Advertising
Additional Reading:Successfully Relaunching A Major Tour Operator:Transforming Owners Abr-oad into First Choice Holidays
Unit 11 Ecotourism
Additional Reading:Factors Affecting the Development of Ecotourism
Unit 12 Sustainable Tourism Development
Additional Reading:The History of the Concept of Sustainable Development
Unit 13 Leisure and Tourism
Additional Reading:Backpacking
Unit 14 Sport Tourism
Additional Reading:Research Points so Adventure Travel Indu-stry Grouth Over Next Five Years
Unit 15 The Future of Tourism
Additional Reading:Trends in Tourism
Appendix Ⅰ Reference Translation of Texts
Appendix Ⅱ Key to the Exercises
Appendix Ⅲ Tapescripts
Appendix Ⅳ Glossary
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