Unit 1 Business Ethics
Text A Ethics in the Workplace
Text B Developing an Ethical Culture
Time For Fun
Unit 2 Innovation and Market
Text A Compete Through Innovation
Text B Market Research
Time For Fun
Unit 3 Business Negotiation
Text A Negotiation： Solving Problems
Text B Negotiation Tactics
Time For Fun
Unit 4 Human Resources Management
Text A Human Resources Management
Text B HR Is a Calling
Time For Fun
Unit 5 Managing Activities
Text A Managing People or Managing Activities
Text B The Functions of Management
Time For Fun
Unit 6 The Trust Factor
Text A Cultivating the Trust Factor in Business
Text B When Does One Good Deed
Deserve Another?
Time For Fun
Unit 7 Behavioral Differentiation
Text A Differentiating Yourself Through Behavior
Text B Creating Differentiated Goods and
Services Customers Want
Time For Fun
Unit 8 Project Management
Text A Project Management
Text B The Project Management Triangle
Time For Fun
Vocabulary
Phrases
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