商务英语（第2版）

Unit One
Writing Activity
Business Letters
Reading Activity
Passage A: Market and Marketing
Passage B: Marketing Management Philosophies
Unit Two
Writing Activity
Memos
Reading Activity
Passage A: Marketing Strategic Planning
Passage B: Market Segmentation
Unit Three
Writing Activity
Notices
Reading Activity
Passage A: Marketing Research
Passage B: International Marketing Research through Internet
Unit Four
Writing Activity
Business Reports
Reading Activity
Passage A: Consumer Behavior
Passage B: Purchase Decision Making Process
Unit Five
Writing Activity
Leaflets
Reading Activity
Passage A: Product
Passage B：Pricing
Unit Six
Writing Activity
Lists
Reading Activity
Passage A: Advertising　
Passage B: PersonaI Selling
Unit Seven
Writing Activity
Sales Promotion
Reading Activity
Passage A: There Are No Product-Only Services　
Passage B: The Principles of Selling
Urut Eight
Writing Activity
Invitation
Reading Activity
Passage A: Three Types of Salespeople
……
Unit Nine
Unit Ten
Vocabulary