Unit One
Text (1) Modern Management Movement (1)
翻译技巧 翻译导言
英语口语 Asking the Way
Text (2) Modern Management Movement (2)
Unit Two
Text (1) Building the Horizontal Dimension of Organizations
翻译技巧 代词的翻译
英语口语 Banking
Text (2) Building the Vertical Dimension of Organizations
Unit Three
Text (1) The Case for Contingent Governance (1)
翻译技巧 某些困惑词的翻译
英语口语 Business Negotiation
Text (2) The Case for Contingent Governance (2)
Unit Four
Text (1) What is Strategy?
翻译技巧 it 的翻译
英语口语 Education
Text (2) Strategy Rests on Unique Activities
Unit Five
Text (1) the Right Game: Use Game Theory to Shape Strategy
翻译技巧 不定式的翻译
英语口语 Job Interview
Text (2) Competition and Game Theory
Unit Six
Text (1) Meeting the Challenge of Corporate Entrepreneurship
翻译技巧 分词的翻译
英语口语 Lodging
Text (2) How Ibm Strikes a Balance
Unit Seven
Text (1) Mapping your Innovation Strategy (1)
翻译技巧 定语从句的翻译
英语口语 Meals
Text (2) Mapping your Innovation Strategy (2)
Unit Eight
Text (1) Why Business Models Matter
翻译技巧 否定形式的翻译
英语口语 Seeing the Doctor
Text (2) What about Strategy?
Unit Nine
Text (1) Creating New Growth Platforms (1)
翻译技巧 被动语态的翻译
英语口语 Shopping
Text (2) Creating New Growth Platforms (2)
Unit Ten
Text (1) The Hidden Costs of Organizational Dishonesty (1)
翻译技巧 长句的翻译
英语口语 Supermarkets
Text (2) The Hidden Costs of Organizational Dishonesty (2)
Appendix ⅰ Key to Exercises
Appendix ⅱ Text Translation