Chapter 1 会展准备Preparation forthe E xhibion Unit 1 Various Kinds of Shows各类会展 Unit 2 Choosing a Venue选择会展地点 Unit 3 Venue Reservation会场预订 Unit 4 Building the Booth展台搭建 Unit 5 Exhibition Sponsors会展赞助商 Unit 6 Promoting the Show推广展会 Unit 7 Budget会展预算 chapter 2 会展运作Convention and Exhibition Operation Unit l Signing upfor a Trade Show参展 Unit 2 Reception and Registration会展接待与登记 Unit 3 Customs Declaration展品报关 Unit 4 Exhibits Transportation展品运输 Unit 5 Exhibits Insu rance展品保险 Unit 6 Theme Banquet主题宴会 Unit 7 Display销售展示 Unit 8 Sales P romotion产品促销 Unit 9 Establishing Trade Relations建立贸易关系 Unit 10 Inqui ry询盘 Unit 11 Offer and Counter-offer报盘与还盘 Unit 12 Quality and Quantity商品的品质和数量 Unit 13 Order and Confirmation订货与确认 Unit 14 Commercial Documents商业单证 Unit 15 Packing包装 Unit 16 Arbitration仲裁 Unit 17 Negotiation of Price价格谈判 Unit 18 Negotiation of Agency Agreement代理权谈判 Unit 19 Negotiation of Terms of Payment支付条款谈判 Unit 20 Negotiation of Contract合约谈判 Unit 21 Negotiation on Complaints解决抱怨的谈判 Unit 22 Negotiation of Technology Transfer 技术转让谈判 chapter 3 会展后期After the Conventions and Exhibition Unit 1 Analyzing the Productivity of the Exhibition:分析展会成效 Unit 2 Booth Dismantling展台拆卸 Unit 3 Sightseeing after the Convention会后观光: Unit 4 Connection联络