跨文化商务沟通

Unit　1　Communication　Across　Cultures
　Section　A　Understanding　Cultural　Differences
　Secticn　B　Culture　Shock　in　Intercultural　Pusiress　Communication
　Section　C　Learning　Development
Unit　2　Stereotypes　Across　Cultures
　Section　A　Impact　of　Stereotypes　on　Intercultural　Communication
　Section　B　Barriers　in　Intercuhural　Business　Communication
　Section　C　Learning　Development
Unit　3　Making　Initial　Contacts　Across　Cultures
　Section　A　Getting　Connected
　Section　B　Introduction　and　Greeting　Behaviour
　Section　C　Learning　Development
Unit　4　Hospitality　Across　Cultures
　Section　A　Socializing　with　Colleagues
　Section　B　Gift　Giving
　Section　C　Learning　Development
Unit　5　Time　Across　Cultures
　Section　A　Polyphonic　and　Monochronic
　Section　B　Company　Time　or　Personal　Time
　Section　C　Learning　Development
Unit　6　Negotiations　Across　Cultures
　Section　A　Different　Negotiation　Styles
　Section　B　Nonverbal　Commtnication　in　Negotiation
　Section　C　Learning　Development
Unit　7　Agreement　Across　Cultures
　Section　A　Forms　of　Agreement
　Section　B　Explicit　and　Implicit　Style　cf　Agreements
　Section　C　Learning　Development
Unit　8　Decision　Makers　Across　Cultures
　Section　A　The　Quality　of　Negotiators
　Section　B　Women　in　the　Workplace
　Section　C　Learning　Development
Unit　9　Leadership　Across　Cultures
　Section　A　Management　Styles
　Section　B　Leadership　and　Culture
　Section　C　Learning　Development
Unit　10　Marketing　Across　Cultures
　Section　A　Globalization　and　Localization
　Section　B　The　Impact　of　Culture　on　Marketing　Strategy
　Section　C　Learning　Development
Bibliography