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工商管理硕士英语视听说教程

工商管理硕士英语视听说教程

定 价:¥28.00

作 者: 刘晓丹,常青,杨春艳 编
出版社: 哈尔滨工业大学出版社
丛编项:
标 签: 暂缺

ISBN: 9787560338729 出版时间: 2013-01-01 包装: 平装
开本: 16开 页数: 184 字数:  

内容简介

  常青、杨春艳主编的这本《工商管理硕士英语视听说教程》是哈尔滨工业大学“十二五”规划教材,以《MBA英语教学大纲》为依据编写。主要包 括10个单元,涉及食品安全、科技媒体、社会医疗等现在比较流行的话题,同时 包含岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。 《工商管理硕士英语视听说教程》适用于工商管理硕士以及具有同等英语水平的学生使用。

作者简介

暂缺《工商管理硕士英语视听说教程》作者简介

图书目录

Unit 1  Training and Seminar   Part I  Watching and Listening   Activity 1 : Studying Abroad   Activity 2: Conference and Training Inquires   Activity 3 : Decision Making   Part II  Communication and Discussion   Task 1 : Overseas Study   Task 2: Preparation for a Seminar   Task 3: Training Methods   Part III  Situational Conversations   Situation 1 : Workshop   Situation 2: Giving a Presentation   Part IV  Presentation Skills   Self-Introduction   Part V  Culture Notes   Western Festivals Unit 2  Business and Traveling   Part I  Watching and Listening   Activity 1 : Travel Arrangements   Activity 2: China's High Speed Rail   Activity 3 : Having a Reservation   Part II  Communication and Discussion   Task 1 : Preparing for a Business Trip   Task 2: Unforgettable Business Trips   Task 3 : Cutting down Stress of Business Trips   Part III  Situational Conversations   Situation 1: Farewell Dinner   Situation 2: Business Trip Abroad   Part IV  Presentation Skills   Nonverbal   Part V  Culture Notes   A Safe Trip Abroad Unit 3  Advertising and Marketing   Part I  Watching and Listening   Activity 1 : Ad of Canon   Activity 2 : Value of Advertising   Activity 3: Marketing Strategy   Part II  Communication and Discussion   Task 1 : The Influence of Advertisement   Task 2 : Advantages and Disadvantages of Ads   Task 3 : Marketing Campaign   Part III  Situational Conversations   Situation 1 : False Advertising   Situation 2 : Achievement Reviews   Part IV  Presentation Skills   Structure of Oral Presentation   Part V  Culture Notes   Western Traditions and Taboos Unit 4  Males and Females   Part I  Watching and Listening   Activity 1 : Changing Roles of Males and Females   Activity 2: A Call to Men   Activity 3 : Women's Ability to See More Colors   Part II  Communication and Discussion   Task 1 : Men's Fantasy   Task 2 : Attractiveness of Women to Men   Task 3: Gender Differences   Part III  Situational Conversations   Situation 1 : Talking about Husbands   Situation 2: Creating Ideas   Part IV  Presentation Skills   Questions & Response to Questions   Part V  Culture Notes   The Western Astrology and Chinese Zodiac Unit 5  Social Media and Technology   Part I  Watching and Listening   Activity 1 : The Future of Customer Experience   Activity 2: Reading in the Internet Age   Activity 3 : iPad   Part II  Communication and Discussion   Task 1 : Media Formats   Task 2: Paper Books and E-books   Task 3: Media Literacy   Part III  Situational Conversations   Situation 1 : E-products   Situation 2 : Infomania   Part IV  Presentation Skills   Numbers   Part V  Culture Notes   American and British Newspapers Unit 6  People and Career   Part I  Watching and Listening   Activity 1 : Leading to Success   Activity 2: How to Perform Effectively in a Job Interview   Activity 3: Money Types   Part II  Communication and Discussion   Task 1 : Discussion on Success   Task 2 : Recruitment of Staff   Task 3 : Employee Benefit   Part III  Situational Conversations   Situation 1: Job Hopping   Situation 2 : Promotion   Part IV  Presentation Skills   Describing People   Part V  Culture Notes   Chinese Festivals Unit 7  Food and Safety   Part I  Watching and Listening   Activity 1: Taboo Food   Activity 2: Nutrition or Poison   Activity 3 : Seed of Suicide   Part II  Communication and Discussion   Task 1: Extreme Food   Task 2: You Are What You Eat   Task 3: Vegetarian Food   Part III  Situational Conversations   Situation 1 : Cooking   Situation 2: Making Coffee   Part IV  Presentation Skills   Chart   Part V  Culture Notes   Traditional Chinese Culture (1) Unit 8  Conferences and Negotiations   Part I  Watching and Listening   Activity 1 : Hosting a Meeting   Activity 2: Business Negotiation   Activity 3 : Business Conference   Part II  Communication and Discussion   Task 1 : Hosting a conference   Task 2: Interview and Evaluation   Task 3: Business Conference   Part III  Situational Conversations   Situation 1 : Giving Suggestions   Situation 2 : Bonus   Part IV  Presentation Skills   Interpreting (1)   Part V  Culture Notes   Negotiation Unit 9  Health and Therapy   Part I  Watching and Listening   Activity 1 : American Health Care System   Activity 2: Traditional Chinese Medicine   Activity 3 : Ho'oponopono   Part II  Communication and Discussion   Task 1 : Health Care Systems in Different Countries   Task 2: TCM and Other Therapies   Task 3: How to Stay Healthy   Part m  Situational Conversations   Situation 1 : Talking about TCM   Situation 2 : Check-up   Part IV  Presentation Skills   Giving Instructions   Part V  Culture Notes   Traditional Chinese Culture (2) : Buddhism Unit 10  Anniversary and Celebrations   Part I  Watching and Listening   Activity 1: Graduation ceremony   Activity 2 : Theme Party   Activity 3 : The Queen's Speech   Part II  Communication and Discussion   Task 1 : Celebrations   Task 2: Party Planning   Task 3 : Gift Giving   Part III  Situational Conversations   Situation 1 : Graduation Season   Situation 2 : Congratulations   Part IV  Presentation Skills   Interpreting (2)   Part V  Culture Notes   Dinner Table Etiquette Scripts

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