Chapter 1 The Internet and Business
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter 2 How Business to Business Works
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter 3 Understanding B2C E-Business
New Words and Expressions
Online Reading Material A
Online Reading Material B
Text Translation
Translation Exercise
Chapter 4 Usability of the E-Business Web Site
New Words and Expressions
Online Reading Material A
Online Reading Material B
Test Translation
Translation Exercise
Chapter 5 E-Marketing Planning
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter 6 Applying the Marketing Mix to E-Business
New Words and Expressions
Online Reading Material A
Online Reading Material B
Text Translation
Translation Exercise
Chapter 7 E-payment on the World Wide Web
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter 8 A Security Plan for E-Business
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter 9 Supporting Customers Online
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Appendix A 电子商务术语
Appendix B 电子商务专业英语单词
参考文献