Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Text B Advantages and Disadvantages of Electronic Commerce
Unit 2 Electronic Business Model
Text A Nine Business Models on the Web
Text B A Case： the Success of Taobao in China
Unit 3 Advertising Strategies
Text A Advertising Methods on the Web
Text B Advertisement Strategies
Unit 4 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Text B Direct Marketing
Unit 5 Electronic Commerce Payment
Text A Electronic Money and Internet Bank
Text B E-Commerce Payment System
Unit 6 Internet and Protocols
Text A Computer Networks
Text B The TCP/IP Protocol Suite
Unit 7 Supply Chain and Logistics
Text A Supply Chain and Logistics in Electronic Commerce
Text B The Logistics Gaps in China
Unit 8 Electronic Commerce Security
Text A Electronic Commerce Security Technology
Text B A Case： Bibliofind Company
Unit 9 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Text B Creating and Maintaining Brands on the Web
Unit 10 Issues in the Law of E-Commerce
Text A The Law of E-Commerce
Text B Other Legal Issues
Unit 1! Economics of Electronic Commerce
Text A Interaction of Economics and E-Commerce
Text B E-Commerce Changes the Economics of Search
Unit 12 Electronic Commerce and Information Economy
Text A The Evolving Information Economy
Text B The Information Economy and Competitive Advantage of
Enterprises： A Value Chain Analysis
Unit 13 Application of E-Commerce
Text A Application of E-Commerce in Enterprise
Text B The Cases of Harley-Davidson and GE
Unit 14 Mobile Business
Text A Mobile Payment
Text B A Case—Paypal
Unit 15 Electronic Commerce Management
Text A Electronic Commerce Strategies
Text B Designing Trust into Online Experiences
Unit 16 Group Buying and How It Works
Text A Group Buying
Text B Does Group-Shopping Work?——The Economics of Mercata and
Mobshop
F urther Reading ： E-Commerce 2009 （ E-Commerce Report of U.S.A.
）
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