现代商务英语阅读教程（下）

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作　者：	李全福，李永宁编
出版社：	天津大学出版社
丛编项：	新曙光现代商务英语系列教材
标　签：	暂缺

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ISBN：	9787561837924	出版时间：	2011-11-01	包装：	平装
开本：	16开	页数：	244	字数：

内容简介

　　《新曙光现代商务英语系列教材：现代商务英语阅读教程（下）》以《高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写，坚持“应用为主，够用为度”的编写原则，突出体现系统性、针对性和实用性。本套教材由上、下两册组成，李全福、李永宁主编的《现代商务英语阅读教程（下）》为下册，以商务管理知识和综合应用为主，由12个单元组成，内容涵盖运营战略、企业文化、人力资源管理、国际市场营销、电子商务、资本融资、外汇市场、国际物流、国际贸易、跨文化沟通、改革与创新、知识产权。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务管理工作需要而编写。《现代商务英语阅读教程（下）》适合高等职业教育以及成人高等教育的商务英语专业和国际商务专业的学生使用，也可作为经贸类专业学生和外贸、商务管理工作者的参考资料。

作者简介

暂缺《现代商务英语阅读教程（下）》作者简介

图书目录

Unit One Operations Strategy
Part One Theory
Text A Operations Strategyan Overview
Text B Competitive Priorities
Part Two Practice
Part Three Supplement
Four Steps to Find New Customers
Unit Two Corporate Culture
Part One Theory
Text A Culture：Your Environment for People at Work
Text B How Toyota Is Rejuvenating the Idea of Corporate Culture
Part Two Practice
Part Three Supplement
Create a Positive Corporate Culture
Unit Three Human Resource Management
Part One Theory
Text A Human Resource Management
Text B Performance Appraisal
Part Two Practice
Part Three Supplement
"Peter" and "Deborah" Are Top CEO Names
Unit Four International Marketing
Part One Theory
Text A Marketing
Text B Intemet Marketing
Part Two Practice
Part Three Supplement
Web Marketing Strategy
Unit Five Ecommerce
Part One Theory
Text A Electronic Commerce
Text B Online Shopping
Part Two Practice
Part Three Supplement
Soiling Online Can Create New Income Streams
Unit Six Financing
Part One Theory
Text A Corporate Finance
Text B Asian-Pacific Companies Take Equities Route to Refinance
Part Two Practice
Part Three Supplement
China's Banks in Drive to Boost Funds
Unit Seven Foreign Exchange Market
Part One Theory
Text A Foreign Exchange Market
Text B World Bank and IMF at Odds over Hot Money Flows
Part Two Practice
Part Three Supplement
The Dispute of the Exchange Rate between USA and China
Unit Eight International Logistics
Part One Theoryj
Text A Logistics
Text B Supply Chain Management
Part Two Practice
Part Three Supplement
DHL Signs EUR 17 mContract with Skanska
Unit Nine Intemarlonal Trade
Part One Theory
Text A Intemational Trade
Text B Economics of Free Trade
Part Two Practice
Part Three Supplement
Trade Barriers
Unit Ten Crosscultural Communication
Part One Theory
Text A Pbtential Hot Spots in Crosscultural Communication
Text B Crosscultural Solutions for International Business
Part Two Practice
Part Three Supplement
Communicating in a Diverse Workplace
Unit Eleven Improvement and Innovation
Part One Theory
Text A Business Process Improvement
Tlext B Business Innovation
Part Two Practice
Part Three Supplement
Innovation Can Reduce Impact of Global Crisis
Unit Twelve Intellectual Property
Part One Theory
Text A What Is Intellectual Property?
Text B Patent and／or Trademark That New Product
Part Two Practice
Part Three Supplement
US and UK Highlight Progress on Patents Cooperation