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现代商务英语口语教程(下)

现代商务英语口语教程(下)

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作 者: 李荣庆,李全福 编
出版社: 天津大学出版社
丛编项: 新曙光现代商务英语系列教材
标 签: 暂缺

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ISBN: 9787561839638 出版时间: 2011-08-01 包装: 平装
开本: 16开 页数: 110 字数:  

内容简介

  《新曙光现代商务英语系列教材:现代商务英语口语教程(下)》是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由短文导入、核心词汇训练、句型训练、看图说话、小组讨论和商务领域特殊用法组成。《新曙光现代商务英语系列教材:现代商务英语口语教程(下)》各练习环节均按以学生为中心的教学模式而设。比如,每单元的口语练习大都以学生小组对话形式组织,教师可因势利导,安排学生自主进行会话练习。

作者简介

暂缺《现代商务英语口语教程(下)》作者简介

图书目录

Unit One The Theory of International Trade
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Two World Trade Organization
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Three Marketing
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Four Marketing Mix
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills --:
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Five Promotion Activities
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Six Brand Strategy.
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Seven Business and Managerial Ethics
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Eight Women in Business
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Nine The Stocks
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Ten Business Recession
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Eleven Free Trade and Protectionism
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Twelve Intellectual Property Rights
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms

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