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国际商务函电

国际商务函电

定 价:¥35.00

作 者: 金泽虎,王桂平 主编
出版社: 北京大学出版社
丛编项:
标 签: 教材 经济管理类 研究生/本科/专科教材

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ISBN: 9787301223888 出版时间: 2013-05-01 包装: 平装
开本: 16开 页数: 249 字数:  

内容简介

  金泽虎、王桂平主编的《国际商务函电》系统地介绍了国际商务函电常用的英文写作基本知识,其中 包括各类函电的基本格式、写作技巧、标准模板、具体案例,并且利用案例导入和案例具体分析等形式引 导出丰富的国际商务专业词汇与习惯用语。在内容上,全书共分12章:各部分内容之间既相对独立又相互 依存、彼此融合,完整、系统地反映出该门课程的主要内容。第1章是对国际商务函电的基本概况的介绍。第2章到第11章是本书的主干部分,其内容编排基本 依据国际贸易实务流程的先后顺序展开,具体包括:建立商务关系和资信调查、询盘和报盘、合同、订单 及其支付条件、信用证、包装、保险、装运、申诉与理赔、代理。第12章是对与函电密切相关的外贸单证 进行具体的介绍。它们共同形成本书完整的体系结构 。 《国际商务函电》适用于国际经济贸易、商务英语、国际市场营销、电子商务等应用性较强的经济贸 易类和其他外 向型应用性专业的学生,同时也适用于从事对外经济贸易工作的专业人员。

作者简介

  金泽虎,安徽铜陵学院经济贸易系主任、安徽大学经济学院教授。

图书目录

Chapter 1  The Overview of Business   Letters   Section One  The Structure and the Format of Business Letters   Section Two  Principles of Business Letter Writing   Section Three  Business Fax and Email Writing   Section Four  Cases in Detail   Section Five  Selected Sentences Chapter2  Establishing Business   Relations and Status Enquiries   Section One  Establishing Business Relations   Section Two  Status Enquiries   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 3 Enquiry and Offer   Section One  Enquiry   Section Two  Offer and Counteroffer   Section Three  Cases in detail   Section Four  Selected Sentences Chapter 4 Contract   Section One  Definition and Functions of Contract   Section Two  Classification and Contents of Contract   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 5 Orders and Terms of Payment   Section One  Orders and Replies   Section Two  Method of Payment   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 6  Letter of Credit   Section One  Content and Classification of Letter of Credit   Section Two  Procedures of Letter of Credit Operations   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 7  Packing   Section One  Forms of Packing   Section Two  Marking of Goods   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 8  Insurance   Section One  Ess.entials of Business Letters of Insurance   Section Two  Cases in Detail   Section Three  Selected Sentences Chapter 9 Shipment   Section One  Shipping Instruction and Shipping Advice   Section Two  Terms of Shipment   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 10  Complaints and Adjustments   Section One  Types of Complaints   Section Two  Adjustments   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 11  Agency   Section One  Essentials of Agency   Section Two  Essentials of Business Correspondence of Agency   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 12  Documentation in International Trade   Section One  Types of International Trading Documents   Section Two  Requirements of Documents Making   Section Three  Cases in Detail   Section Four  Selected Sentences References  

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