创业应用英语（第二册）

定　价：¥45.00

作　者：	王运华，刘海波
出版社：	中央广播电视大学出版社
丛编项：
标　签：	高职高专英语外语学习

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ISBN：	9787304060961	出版时间：	2013-04-01	包装：	平装
开本：	16开	页数：	320	字数：

内容简介

　　《创业经济应用英语》（第一、二册）采用“以学生为中心，以创业教育为主题”的编写模式。“以创业为主题”是指选取与“培养有创业能力的人”有关的英语听力和阅读材料。每册包含十个单元，第一册涉及的主题有：教育和兼职的重要性、确立目标、团队合作、如何抓住机遇、如何处理危机、培养企业家精神、选对创业项目、开始创业。第二册主要围绕创办企业所需的知识能力为主题，如，撰写商业计划、寻求创业资金、人才招聘、企业管理、市场调查、质量控制、产品销售、客户服务、应对激烈竞争、建立品牌。

作者简介

　　王运华，女，福州英华职业学院教师，其研究成果有：高职院校学生英语语法学习信念的研究高职院校学生英语语法学习信念的研究浅谈中国闽菜英译出国与就业等。

图书目录

Unit 1 Devise a Business Plan
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 2 Finance Your Business
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 3 Staff Recruitment and Retention
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 4 Business Management
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 5 Market Research
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 6 Quality Control
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 7 Promote Your Product
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 8 Customer Service
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 9 Deal with the Competition
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 10 Build Your Brand
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Glossary
Phrases and Expressions
References
Appendices
Ⅰ .Translation for Text
Ⅱ. Examinational Syllabus of Pretco-A
Ⅲ. Key for Exercises
Ⅳ. Affixes & Roots Lists