Preface
Part 1: Introduction
Chapter 1 The Second Wave of Global E-Business
Electronic Commerce: Into the Third Wave
Electronic Commerce and Electronic Business
Categories of Electronic Commerce
The Development and Growth of Electronic Commerce
The Dot-Com Boom, Bust, and Rebirth
The Second Wave of Electronic Commerce
The Third Wave Begjns
Business Models, Revenue Models, and Business Processes
Focus on Specific Business Processes
Role of Merchandising
Product/Process Suitability to Electronic Commerce
Electronic Commerce: Opportunities, Cautions, and Concerns
Opportunities for Electronic Commerce
Electronic Commerce: Cautions and Concerns
Economic Forces and Electronic Commerce
Transaction Costs
Markets and Hierarchies
Using Electronic Commerce to Reduce Transaction Costs
Network Economic Structures
Network Effects
Identifying Electronic Commerce Opportunities
Strategic Business Unit Value Chains
Industry Value Chains
SWOT Analysis: Evaluating Business Unit Opportunities
International Nature of Electronic Commerce
Trust Issues on the Web
Language Issues
Cultural Issues
Culture and Government
Infrastructure Issues
Summary
Key Terms
Review Questions
Exercises
Cases
Chapter 2 E-Business Technology Basics
The Internet and the World Wide Web
Origins of the Internet
New Uses for the Internet
Commercial Use of the Internet
Growth of the Internet
Packet-Switched Networks
Routing Packets
Public and Private Networks
Virtual Private Networks （VPNs）
Intranets and Extranets
Internet Protocols
TCP/IP
IP Addressing
Electronic Mail Protocols
Web Page Request and Delivery Protocols
Emergence of the World Wide Web
The Development of Hypertext
Graphical Interfaces for Hypertext
The World Wide Web
The Deep Web
Domain Names
Markup Languages and the Web
Markup Languages
Hypertext Markup Language
Extensible Markup Language （XML）
HTML and XML Editors
Internet Connection Options
Connectivity Overview
Voice-Grade Telephone Connections
Broadband Connections
Leased-Line Connections
Wireless Connections
Internet2 and the Semantic Web
Summary
Key Terms
Review Questions
Exercises
Cases
Part 2: Business Strategies for Electronic Commerce
Chapter 3 Web Server and E-Mail Technologies
Web Server Basics
Dynamic Content Generation
Multiple Meanings of "Server"
Web Client/Server Architectures
Software for Web Servers
Operating Systems for Web Servers
Web Server Software
Finding Web Server Software Information
……
Part 3: Technologies for Electronic Commerce
Part 4: Integration
For Further Study and Research
鄂公网安备 42010302001612号 