国际商业谈判

Part I ABC to International Business Negotiation Chapter 1 About Business Negotiation(关于商业谈判) Section I Negotiation Key Terminology(谈判关键术语) Section II Basics of Business Negotiation(商业谈判基础知识) Section m Practical Activities(实操练习) Chapter 2 Principles of Business Negotiation(商业谈判原则) Section I General Principles of Business Communication (商业沟通一般原则) SectionⅡPrinciples of Business Negotiation(商业谈判原则) Section III Practical Activities(实操练习) Chapter 3 Process of Business Negotiation(商业谈判过程) Section I Preparation for Business Negotiation (商业谈判前的准备) Section II Procedures of Business Negotiation(商业谈判的步骤) Section 111 Practical Activities(实操练习) Chapter 4 Negotiating Power and Related Factors (谈判力及相关因素) Section I Negotiating Power(谈判力) Section 11 Factors Influencing Negotiating Power (影响谈判力的因素) Section m Practical Activities(实操练习) Chapter 5 Personal Negotiation Styles VSBusiness Negotiation Modes (谈判风格与商业谈判模式) Section I Negotiators’Personality Traits and Personal Negotiation Styles(谈判者性格特征与谈判风格) SectionⅡ Negotiators’Personality VSBusiness Negotiation Modes(谈判者性格类型与商业谈判模式) Section III Practical Activities(实操练习) Chapter 6 Basic Qualities and Professional Skills for Negotiators (谈判者应具备的基本素质与专业技能) Section I Negotiators’Basic Qualities(谈判者应具备的基本素质) Section II Professional Skills for Negotiators (谈判者应具备的专业技能) Section III Practical Activities(实操练习) Chapter 7 Strategies and Tactics of Business Negotiation (谈判的策略与战术) Section I Attitudinal Strategies and Tactics(表态策略与战术) Section II Situational Strategies and Tactics(情景策略与战术) Section III Practical Activities(实操练习) Part 11 Practical I nternational Business Negotiation Chapter 8 Sales Negotiation(货物买卖谈判) Section I Quality，Quantity and Price(质量、数量与价格) Section II Packing and Marking(包装与唛头) Section III Transportation，Insurance and Payment (运输、保险与支付) Section V Practical Activities(实操练习) Chapter 9 Investment Negotiation(投资谈判) Section I Types of Investment Negotiation(投资谈判分类) Section II Other Issues of Investment Negotiation (其他投资谈判事项) Section III Practical Activities(实操练习) Chapter 10 Technology Trade Negotiation(技术贸易谈判) Section I Principal Legal Forms of Technology Trade (技术贸易的主要法律形式) Section II Content of Technology Trade Negotiation (技术贸易谈判的内容) Section III Practical Activities(实操练习) Chapter 11 Business Contract Negotiation(商务合同谈判) Section I Introduction to Business Contract(商务合同介绍) Section lI Procedures of Business Contract Negotiation (商务合同谈判程序) Section HI Practical Activities(实操练习) Chapter 12 Complex Negotiation【复杂谈判) Section I Properties of Complex Negotiations(复杂谈判的特点) Section II Types of Complex Negotiations(复杂谈判的类型) Section III Practical Activities(实操练习) Chapter 13 Intercultural Business Negotiation(跨文化商业谈判) Section I Intercultural Awareness in Business Negotiation (商业谈判中的跨文化意识) Section II Business Negotiation Styles of Different Culture (不同文化的商业谈判风格) Section III Practical Activities(实操练习) Chapter 14 Tactical Business Negotiation Expressions and Negotiation Tips(商业谈判战略表达方式及谈判技巧) Section I Tactical Expressions in Business Negotiation (商业谈判战略表达方式) Section II Collection of Negotiation Tips(谈判技巧集锦) Section III Practical Activities(实操练习) Test for Qualification of Negotiators(谈判资格测试) Evaluation of Negotiation Result(谈判结果评价) Bibliography(参考书目)