Unt One
TextA Travelasanlndustry
Text B The Vacation and Leisure Traveler
Practical Writing: Notice (1)
Supplementary Reading Basic Approaches to the Study of Tourism (1)
Unit Two
Text A What is Tourism?
Text B The Study of Tourism
Practical Writing: Notice (2)
Supplementary Reading Basic Approaches to the Study of Tourism (2)
Unit Three
Text A Globalization and the Tourism Industry
Text B Globalization and a New Type of Tourist
Practical Writing: Letter Writing ( 1 )
Supplementary Reading Insecurity, Risks and Crises in Tourism
Unit Four
Text A Cultural Tourism
Text B Cultural Effects of Tourism
Practical Writing: Letter Writing (2)
Supplementary Reading Different Types of Tourism
Unit Five
Text A Hospitality Resources
Text B What Is Hospitality Management?
Practical Writing: Invitation Card Writing
Supplementary Reading Ecotourism
Unit Six
Text A The Airline Industry
Text B The Motorcoach Industry
Practical Writing: Reservation Letter
Supplementary Reading Impact of Tourism on Employment
Unit Seven
Text A The Food Service Industry
Text B Junk Food and a Hectic Pace
Practical Writing: Letter of Confirmation
Supplementary Reading Early Food Services
Unit Eight
Text A Future Trends in Tourism
Text B The Arrival of Heritage Tourism
Practical Writing: Letter of Application
Supplementary Reading Are We There Yet?
Unit Nine
Text A Recreation
Text B Casinos and Gaming
Practical Writing: Resume
Supplementary Reading The Walt Disney Company
Unit Ten
Text A The Language of Tourism
Text B Attractions
Practical Writing: Thank-you Letter
Supplementary Reading Entertainment and Shopping
Unit Eleven
Text A Types of Travel Agencies
Text B Travel Agency Organizations
Practical Writing: Complaints
Supplementary Reading The World Tourism Organization
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers ~
Practical Writing: Letters of Inquiry or Request
Supplementary Reading Establish a Promotional Mix for Travel Intermediaries
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel & Convention/Meeting Planners
Practical Writing: Welcome Speech
Supplementary Reading Tour Wholesalers and Operators
Unit Fourteen
Unit Fifteen
Unit Sixteen
References