中国电子商务报告（2012 英文版）

Chapter 1 Overview of Electronic Commerce Development in China 1.1 Development of Chinese E-commerce in 2012 1.2 Features of global E-commerce development 1.3 The characteristics and problems of Chinese E-commerce development in 2012 1.3.1 The characteristics of Chinese E-commerce development 1.3.2 The main problems and challenges of Chinese E-commerce development 1.4 Grasping the strategic opportunity period to promote E-commerce development level of China Chapter 2 Chinese E-commerce Development Environment 2.1 Basic environment of E-commerce 2.1.1 Further improvement of E-commerce network operating conditions 2.1.2 The rapid expansion of E-commerce users 2.1.3 The great importance attached to E-commerce network security 2.1.4 The rapid spread of new network information technology in E-commerce 2.1.5 Continuous promotion of E-commerce standardization 2.2 Policy and legal environment of E-commerce 2.2.1 Policy and legal support 2.2.2 Regulation of E-commerce transaction order 2.3 E-commerce credit and investment environment 2.3.1 Social credit environment 2.3.2 E-commerce credit construction 2.3.3 E-commerce investment and financing environment 2.4 E-commerce human environment 2.4.1 E-commerce talent training 2.4.2 Theoretical study of E-commerce 2.5 International environment of E-commerce 2.5.1 E-commerce having attracted attention of international organizations 2.5.2 International legislative activities of E-commerce Chapter 3 China’s E-commerce Service Industry 3.1 The development of trading services of E-commerce 3.1.1 Overview of the development of E-commerce service industry in 2011 3.1.3 The development of online retail services 3.1.4 Development of other online retail service platforms 3.2 The development of E-commerce supporting service 3.2.1 The development of electronic payment service industry 3.2.2 The development of E-commerce logistics and distribution services 3.2.3 Development of E-commerce authentication service business 3.2.4 Development of E-commerce data services 3.3 Development of E-commerce derivative services 3.3.1 Development of E-commerce operation service industry 3.3.2 Development of other E-commerce derivative services 3.4 E-commerce and starting one’s own business Chapter 4 Application of E-commerce in China 4.1 E-commerce application in industry 4.1.1 Large and medium-sized enterprises’ E-commerce 4.1.2 E-commerce in small and medium enterprises (SME) 4.2 E-commerce application in agriculture 4.2.1 Accelerating agricultural information infrastructure construction 4.2.2 Launch of pilot project of rural information demonstration bases 4.2.3 The rapid but unbalanced development of E-marketing for agricultural products 4.2.4 E-commerce of agricultural materials developing rapidly 4.2.5 New exploration on patterns for agricultural E-commerce 4.3 Application of E-commerce in circulation industry 4.3.1 E-commerce in the field of foreign trade 4.3.2 E-commerce in the retail field 4.4 Application of E-commerce in financial industry 4.4.1 E-commerce of the banking industry 4.4.2 E-commerce of the insurance industry 4.5 Application of E-commerce in other industries 4.5.1 Electronic government procurement 4.5.2 E-commerce in transportation 4.5.3 E-commerce of postal industry 4.5.4 Tourism E-commerce 4.5.5 Online advertising 4.5.6 E-commerce in life and entertainment service industry Appendix ACatalogue Summary of Policies and Regulations of E-commerce in China from 2011 to 2012 Appendix BPublished Standards of E-commerce in China