CHAPTER 1 THE PROBLEM & ITS BACKGROUND
Introduction
Theoretical Framework
Conceptual Framework
Statement of the Problem
Significance of the Study
Scope and Limitations of the Study
Definition of Terms
CHAPTER 2 REVIEW OF RELATED LITERATURE & STUDIES
Globalization
Basic Principle of Exportation
Theory Supporting of Exportation
Prerequisite of Exportation
International Marketing
Local Literature
Global Economic Integration
Policies Push Away Export's Increase
Production Capability Surplus
Relatively Small Cardinal Number
Advantage of the Cost
Standards of Production and Safety
Joint Ventures Begin to Export Their Cars
The Independent Brand Flashes in Export
Foreign Studies
Industry Historical Background
Typical Successful Cases
CHAPTER 3 RESEARCH DESIGN & PROCEDURES
Research Design
Respondent of Study
Research Instruments
Statistical Treatment of Data
CHAPTER 4 PRESENTATIONS， ANALYSIS& INTERPRETATION OF DATA
Problem 1
Problem 2
Problem 3
Problem 4
Problem 5
Problem 6
CHAPTER 5 SUMMARY OF FINDINGS， CONCLUSIONS & RECOMMENDATIONS
Summary
Conclusions
Recommendations
Acronyms
Appendix 1 Survey Questionnaire for Consumers
Appendix 2 Interview Guide for the Officials and Experts in Related Government Departments
Appendix 3 Local Car Distributors Interview Guide
Bibliography
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