Chapter 1 Economics
Unit 1 The Fundamentals of Economics
Unit 2 Supply and Demand
Unit 3 Consumption and Investment
Chapter 2 Finance
Unit 1 Financing
Unit 2 Banking
Unit 3 Inflation
Chapter 3 Marketing
Unit 1 Marketing Environment
Unit 2 The Four P's of the Marketing Strategy
Unit 3 Uncontrollable Variables in Marketing Strategy
Chapter 4 Human Resource Management
Unit 1 Job Analysis
Unit 2 Recruitment
Unit 3 Employee Development
Chapter 5 International Trade
Unit 1 The Fundamentals of International Trade
Unit 2 International Payment
Unit 3 Trade Barriers
Chapter 6 Globalization
Unit 1 Introduction to Globalization
Unit 2 International Business Organizations
Unit 3 The Future of Globalization
参考文献
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