Branch 1： Marketing Basics Marketing Defined Target Audience The Four P's (Product， Place， Price and Promotion) Example of Some Promotion Tools New Marketing Basics (3 W's and C) A Brand， Aura and Selling (Persuasion) Product Life Cycle (Traditional and New) Positioning and Repositioning Social Marketing of the Self AssignmentsBranch 2： Where Are You and Where Do You Want to Go Where Are You Passion and Personality Strengths and Weaknesses Financially Where Do You Think You Want to Go What Do You Want Setting Goals Marketing Plan Outline Career Goals and the Planning Process Your Positioning DYV Statement (Describe Your Value) Financial Strategy AssignmentsBranch 3： How to Get There "Product" Improvement Product Improvement and Education Culture Foreign Language Package (Dress for Men and Women) The Two Snake Eyes Bad Debt and Good Debt Plan for Getting out of Debt Student Loans Social Media and Your Branding Strategy AssignmentsBranch 4： Developing Effective Communication Skills Communication Model One-on-one Communication How to Prepare for a One-on-one Presentation Email and Memorandums Telephone Communication Skills Good News Messages Bad News Messages Thank You Notes Listening Skills One-on-group Presentation Talk to Persuade Visual Aids： The Destroyer of Presentations or the Helper of Presentations ~ Note-taking Skills Other Presentation Tools Technical Know-how Handling Questions and ObjectionsBranch 5 ： Business Etiquette Cell Phones Laptops Tablets Cubicles Meetings Business Social Gatherings How to Keep a Conversation Going Business Meals Formal Review or Appraisal International Etiquette AssignmentsBranch 6： Creativity or Something Special Creative AssignmentsAppendix 1： Personal Balance SheetAppendix 2 ： Budget Format
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