第一篇英文商务信函写作概述
Brief Introduction to the Business Letters WritingUnit 1Fundamentals of Writing English Business Letter
外贸函电写作基本知识0031.1Study Aim(学习目标)003
1.2Introduction (专业背景知识介绍)003
1.3Foundation for Writing English Business Letters(英文商务信函写作
基础)004
1.4Guidelines of Writing English Business Letters—Seven “C”
(英文商务信函写作原则——7C原则)004
1.5Parts and Layout of English Business Letter(信函的内容构成及格式)010
1.6Addressing Envelopes(信封的写法)020
1.7The Opening Sentences and Closing Sentences(常用开头语和结尾语)021
1.8Dissimilarities in Letter Writing(英式商务信函与美式商务信函
的差异)032
1.9Exercise(练习)035Unit 2Electronic Communication Way
电子通信方式0372.1Study Aim(学习目标)037
2.2Introduction (专业背景知识介绍)037
2.3Writing Skills (写作技巧)046
2.4Specimen Letters (样函)051
2.5Common Mistakes or Improper Factors in Business E?mail
(商务电子邮件的常见错误或不当)053目录2.6Common English Patterns in E?mail(邮件英语常用句型)054
2.7Focal Words(焦点词汇及短语)058
2.8Exercise(练习)060
第二篇常用外贸信函
Business Letters for Frequent OccasionsUnit 3Establishing Business Relations
建立业务关系0653.1Study Aim(学习目标)065
3.2Introduction(专业背景知识介绍)065
3.3Writing Skills (写作技巧)066
3.4Specimen Letters (样函)068
3.5Focal Words(焦点词汇及短语)080
3.6Useful Sentences(常用语句)084
3.7Exercise(练习)087Unit 4Status Enquiries
资信调查0904.1Study Aim(学习目标)090
4.2Introduction (专业背景知识介绍)090
4.3Writing Skills (写作技巧)091
4.4Specimen Letters (样函)093
4.5Focal Words(焦点词汇及短语)103
4.6Useful Sentences(常用语句)104
4.7Exercise(练习)107Unit 5Enquiries and Offers
询盘与发盘1105.1Study Aim(学习目标)110
5.2Introduction(专业背景知识介绍)110
5.3Writing Skills(写作技巧)112
5.4Specimen Letters(样函)115
5.5Focal Words(焦点词汇及短语)126
5.6Exercise(练习)130Unit 6Counter?offers and Acceptance
还盘与接受1346.1Study Aim(学习目标)134
6.2Introduction(专业背景知识介绍)134
6.3Writing Skills(写作技巧)135
6.4Specimen Letters(样函)137
6.5Focal Words(焦点词汇及短语)152
6.6Exercise(练习)156Unit 7Order and Their Fulfillment
订单及履行1607.1Study Aim(学习目标)160
7.2Introduction(专业背景知识介绍)160
7.3Writing Skills(写作技巧)161
7.4Specimen Letters(样函)165
7.5Focal Words(焦点词汇及短语)175
7.6Exercise(练习)178Unit 8L/C and Other Terms of Payment
信用证及其他支付方式1818.1Study Aim(学习目标)181
8.2Introduction (专业背景知识介绍)181
8.3Writing Skills(写作技巧)183
8.4Specimen Letters(样函)185
8.5Focal Words(焦点词汇及短语)189
8.6Exercise(练习)193Unit 9Packing and Shipment
包装和装运1969.1Study Aim(学习目标)196
9.2Introduction(专业背景知识介绍)196
9.3Writing Skills(写作技巧)197
9.4Specimen Letters(样函)199
9.5Focal Words(焦点词汇及短语)203
9.6Exercise(练习)206Unit 10Insurance
保险20910.1Study Aim(学习目标)209
10.2Introduction (专业背景知识介绍)209
10.3Writing Skills (写作技巧)210
10.4Specimen Letters (样函)211
10.5Focal Words(焦点词汇及短语)219
10.6Exercise(练习)222Unit 11Complaints and Adjustments
索赔与理赔22511.1Study Aim(学习目标)225
11.2Introduction(专业背景知识介绍)225
11.3Writing Skills(写作技巧)226
11.4Specimen Letters(样函)227
11.5Focal Words(焦点词汇及短语)237
11.6Exercise(练习)238
第三篇经贸函电实用部分
Practical Usage of Business CorrespondencesUnit 12Complete Business Cases
完整的业务案例24312.1CIF+L/C (1)243
12.2CIF+L/C (2)249
12.3FOB+L/C253
12.4FOB+D/P260
12.5FOB+D/A264
12.6CIF+T/T before Shipment269
12.7FOB+T/T after Shipment273Unit 13Introduction of Foreign Trade English in the Export Sales Staff Exams
外销员考试中的外经贸英语简介28113.1Introduction the Examination for Export Sales Staff
(外销员考试简介)281
13.2Introduction of Foreign Trade English Examination Part
(外经贸英语考试部分介绍)282参考用书
Bibliography285