中国互联网协会全国大学生网络商务创新应用大赛典型案例项目过程与评析2

大赛寄语
前言
第1 章 大赛概述··············································· 1
1.1 大赛简介················································· 1
1.2 大赛组织机构·········································· 2
1.3 大赛的特点与创新举措·························· 3
1.4 赛事设置················································· 4
1.5 大赛议程················································· 6
1.6 大赛评分规则·········································· 6
第2 章 “农邮天下”项目计划························ 10
2.1 团队介绍··············································· 10
2.2 选题经过··············································· 10
2.3 方案························································11
2.4 竞赛成果··············································· 31
2.5 专家点评··············································· 34
第3章 “e 路通”——基于微信平台的商场
数字化营销设计与实践······················· 36
3.1 团队介绍··············································· 36
3.2 选题经过··············································· 36
3.3 方案······················································· 37
3.4 竞赛成果··············································· 56
3.5 专家点评··············································· 63
第4 章 “首席食客”——点餐系统创业项目
方案······················································ 67
4.1 团队介绍··············································· 67
4.2 选题经过··············································· 67
4.3 方案······················································· 68
4.4 竞赛成果··············································· 92
4.5 专家点评··············································· 92
第5 章 “我使用，我改变”——邮储银行
电子银行农村市场推广策划方案······· 94
5.1 团队介绍··············································· 94
5.2 选题经过··············································· 95
5.3 方案······················································· 95
5.4 竞赛成果··············································114
5.5 专家点评··············································115
第6 章 中国移动飞信校园应用及营销推广·····116
6.1 团队介绍··············································116
6.2 选题经过··············································116
6.3 方案······················································117
6.4 竞赛成果············································· 132
6.5 专家点评············································· 132
6.6 附件····················································· 135
第7 章龙山黑陶工艺品——龙山文化底蕴的
见证···················································· 141
7.1 团队介绍············································· 141
7.2 选题经过············································· 141
7.3 方案····················································· 142
7.4 竞赛成果············································· 156
7.5 专家点评············································· 157
第8 章 邮储手机银行用户体验优化及移动
支付功能创新···································· 160
8.1 团队介绍············································· 160
8.2 选题经过············································· 160
8.3 方案····················································· 161
8.4 竞赛成果············································· 191
8.5 专家点评············································· 192
第9 章 利用互联网改善区域性服务类企业
客户关系管理——天姿高端婚纱
摄影运营优化策划书························· 194
9.1 团队介绍············································· 194
9.2 选题经过············································· 194
9.3 方案····················································· 195
9.4 竞赛成果············································· 214
9.5 专家点评············································· 216
附录 大赛主办、协办机构···························· 218
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