INTRODUCTION
The Rock and the Hard Place
Dynamic City, Tabloid TV
Key Research Questions
Methodology
The Arrangement of the Thesis
PART ONE CHINESE MEDIA IN TRANSITION
CHAPTERONE FROM MAOISM TO MARKET
The First Period
The Second Period
The Third Period
The Fourth Period and the Party Principle
CHAPTERTWO INSTITUTIONAL SHIFTS
Shifting Governance——Decentralization
Shifting Finances——The Growth of Advertising
Shifting Environments: The Rise of the Internet
Shifting Corporate Structure Consolidation and Conglomeration
Shifting Horizons: Imports, Exports and Transnational Alliances
CHAPTERTHREE PROGRAMMING RESPONSES
Changing Emphases——From Instruction to Audience Building
Commerce and Representation——Tabloidisation
Tabloidisation with Chinese Characteristics
PART TWO SHANGHAI: MEDIA CITY
CHAPTERFOUR SHANGHAI, A UNIQUE METROPOLIS
The City as a City State
The City as a Cultural Laboratory
The City as a Consumer Centre
The City as a Media Hub
Summary
CHAPTERFIVE BROADCASTING IN. SHANGHAI
A City in Motion: Developments and Opportunities
Emerging Broadcasting Markets: Competition and Commercialism
Consolidation and Specialization: The Rise of the Shanghai Media Group
CHAPTERSIX THE DEVELOPMENT OF DRAGON TV
Motivation
Ambitions
Corporate Strategies
Competitions and Competitors
Summary
PART THREE REORGAN I SING REPRESENTAT I 0NS
CHAPTERSEVEN INSIDE DRAGON TV
Institutional Innovations
Programming Strategies
Dimensions of Tabloidisation
CHAPTEREIGHT TALKING POINTS: TONIGHT SHOW
Talk Shows in China
American vs. Dragon Tonight Show
A Case Study of Dragon's Tonight Show
CHAPTERNINE INVESTIGATIONS: DEPTH 105
Investigative Documentaries in China
A Case Study of Depth 105
Chinese-Style Tabloidisation in Depth 105
CHAPTERTEN POPULAR PLEASURES: GAME PLAYERS
The Gaming Culture in China
A Case Study of Game Players
Chinese-Style Tabloidisation in Game Players
CONCLUSION
BIBLIOGRAPHY
INTERVIEWS
ACKNOWLEDGEMENTS
List of Figures
List of Tables
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