Chapter 1 Plurality of Innovations in Practice
1.Pragmatism
2.Shared Perspectives: Pragmatism and Culture
3.Pragmatism and Communication
4.Changes as Pragmatic Opportunities
4.1 Industrial Revolution
4.2 World War I and World War II
5.Plurality of New Media
6.New Media and Organizational Sense-Making: A Dissertation on Culturally Situated Information-Seeking Efforts
7.Preview
Chapter 2 Uncertainty Reduction, Information
1.Culture
2.Uncertainty Reduction
3.Socialization
3.1 Traditional Socialization Research
3.2 Social Information Processing Theory and Socialization
3.3 Socialization and New Media: Reducing Uncertainty in the Modern Era
3.4 Culture and Socialization
4.Organizational Identification
5.Summary
Chapter 3 Methodology
1.Procedures
1.I Sampling and Participants
1.2 Data Collection
2.Measurement
2.1 New Media Usage
2.2 Uncertainty
2.3 Identification
2.4 Cultural Differences
2.5 Demographic Data
3.Demographic Information
3.1 Chinese Respondents
3.2 American Respondents
4.Cross-Sample Equivalence
5.Plan of Data Analysis
6.Primary Data Analysis Plan
Chapter 4 Results
1.Preliminary Analysis to Clear Up Variable Measurement
1.1 Uncertainty Factors
1.2 Measuring Identification: A Comparison of Verbal and Graphic Scales
2.Primary Analysis of Data
2.1 Information——Seeking and Uncertainty
2.2 Cross-Cultural Information-Seeking
2.3 Local and Global Identification across Cultures
2.4 Model Proposed
3.Summary of Results
Chapter 5 Discussions
1.Discussions on the Findings
1.1 Information-Seeking and Uncertainty
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