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社会化媒体环境下竞争情报研究进展:竞争情报国际会议论文集(2012)

社会化媒体环境下竞争情报研究进展:竞争情报国际会议论文集(2012)

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作 者: 谢新洲,李永进 编
出版社: 北京大学出版社
丛编项:
标 签: 情报学 社会科学 图书馆学/档案学

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ISBN: 9787301238394 出版时间: 2014-02-01 包装: 平装
开本: 16开 页数: 424 字数:  

内容简介

《社会化媒体环境下竞争情报研究进展:竞争情报国际会议论文集(2012)》着重关注国家、科研机构及企业发展过程中竞争情报的实际需求,展示和总结竞争情报在科技创新、战略管理、国际化竞争中实际应用和最佳的实践案例,探讨竞争情报如何更加充分地发挥对经济和创新的推动作用,探讨社会化媒体环境下竞争情报研究的新进展,以期发挥竞争情报盘活大数据商业价值挖掘的抓手作用,从而推进竞争情报在我国产业、行业、企业中的广泛应用和实践。

作者简介

谢新洲,北京大学新闻与传播学院教授、博士生导师

图书目录

Session 1 The Application of Social Media in Compatitive Intelligence
主题一 社会化媒体在竞争情报中的应用
Social Medias Competitive Intelligence Function
Xie Xinzhou, Liu Kun, Wang Qiang
Using Social Media Analysis for Market (Entry) Strategies
Martin Grothe, Franziska Brecht
The Trend of Competitive Technical Intelligence in the Digital Age
Li Gang, Li Xiang
Research on Visualization of Microblog Communication Characteristics andContent Features
He Jiangen, Lu Wei, Zhang Xiaojuan, Tang Xiangbin
Public Opinion Evolution and Its Response under the Microblog Spread—Taking Sanya Events about Ripping Tourists off as Example
Fu Hong, Xie Xinzhou, Du Zhitao
Countermeasures on Development of Scitech Information in the Age of Big Data
Wu Chensheng, Liu Yanjun, Liu Ru, Zhang Luji
Public Opinions Guidance and Scitech Information Communication for Public Emergencies
Liu Yanjun, Wu Qiong, Li Nanxin, Zhao Junchao
Analysis of Influencing Factors of Opinion Expression of Internet Users
Mu Qing, Du Zhitao
The Method about Getting Information Resource of Competitive Intelligence through Microblog
Wei Chen, Ma Ran
Towards Building Automated Web Information Monitoring Services to Support Research Profiling
Zhang Zhixiong, Liu Jianhua, Zou Yimin, Xie Jing, Qian Li, Wang Ying

Session 2 Competitive Intelligence and Enterprise Competitiveness
主题二 竞争情报与企业竞争力
Innovation: Why Smart Stragegies Are Neither Necessarily Competitive Nor Intelligent?
JeanMarie Rousseau, Jean Grisel
How Competitive Intelligence can Improve the Development of Contractors and Subcontractors
Henri Dou, Pierre Larrat
The Direction of Competitive Intelligence Activities in Japanese Enterprises Responding to the Changing Global Economic Environment
Yoshio Sugasawa, Fumiyuki Takahashi
The New Challenges of CI Initiativesin Japanese Enterprises
Fumiyuki Takahashi, Yoshio Sugasawa
Effect of Standard Competitive Intelligence on Enterprise Technology Innovation
Song Hui
Zhongguancun Small Medium Microenterprises Information Demand and the Ways of Obtaining Micro Analysis
Wang Houquan
Analysis of the Electric Business War and the State of Industry Competition in Our Country
Liu Pingping, Liu Kun
The Risk Radar for Chinese Enterprises Going Abroad Deep Due Diligence Based on Competitive Intelligence
Zheng Gang
Research on Competitive Intelligence Practices of French Poles of Competitiveness
Li Rong, Zhang Yuan, Wei Xiaochuan
A Study on the Moral Education and Norms of Competitive Intelligence Professionals
Zhang Yunqian, Yan Na, Chen Shenjing
Problems that SMEs in Zhongguancun Science and Technology Park Facing
Liu Qiang, Xie xinzhou, Li Yongjin
The Development Characteristics of 2012 Top 500 Manufacturing Enterprises of China Based on the Data Analysis
Zhao Ting, Chen Shenjing, Shi Yifang, Gao Wen

Session 3 Techniques, Methods and Tools of Competitive Intelligence
Session 4 The Analysis of Competitive Intelligence in Scientific Innovation

本目录推荐