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外贸函电实战:情境仿真+案例剖析

外贸函电实战:情境仿真+案例剖析

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作 者: 李为 编
出版社: 教育科学出版社
丛编项: 应用型本科规划教材
标 签: 教材 经济管理类 研究生/本科/专科教材

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ISBN: 9787504185716 出版时间: 2014-08-01 包装: 平装
开本: 16开 页数: 291 字数:  

内容简介

  《外贸函电实战:情境仿真+案例剖析》在正式出版前,曾作为内部讲义在编写团队所在高校先期试用,并在教学实践中不断修改、完善。《外贸函电实战:情境仿真+案例剖析》以应用为导向,突出教学内容的实用性、针对性和可操作性,特别强调国际贸易实务与英语函电写作知识的双向融合,设置合乎国际贸易操作规则的仿真情境及案例,帮助学生体验国际贸易操作流程,旨在培养学生掌握外贸英语函电的基本知识,熟练写出规范、地道的国际商务信函,准确地表达国际商务意图和决策的专业技能和素质。

作者简介

暂缺《外贸函电实战:情境仿真+案例剖析》作者简介

图书目录

Chapter 1 The Layout and Structure of Business Letters
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 2 Establishing Business Relations
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 3 Inquiries
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 4 Quotations and Offers
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 5 Counter-offers
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 6 Orders and Acknowledgement
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 7 Payment
Section I. Warming-up Questions
Section II. Basic Knowledge
Section IlL Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 8 Letter or Credit
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 9 Packing and Shipment
Section I. Warming-up Questions
Section II. Basic Knowledge
Section IlL Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 10 Insurance
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 11 Complaints and Claims
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 12 Agent
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
附录
自测习题
实训项目
参考文献

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