目 录
Chapter 1 General Introduction 1
Section 1 Business Knowledge业务知识 1
1．1 Structure and Layout of a Business Letter 1
1．2 Language Requirements 6
1．3 Envelop Addressing 8
Section 2 Specimen Letters样函 11
1．4 Block Style平头式/齐头式 11
1．5 Indented Style缩进式/缩格式 13
1．6 Semi Block Style with Indented Paragraphs混合式 14
1．7 Modified Block Style改良齐头式 16
Section 3 Supplements知识补充 18
Chapter 2 Establishing Business Relations 22
Section 1 Business Knowledge业务知识 22
Section 2 Specimen Letters样函 23
Section 3 Supplements知识补充 42
Chapter 3 Enquiries询盘 46
Section 1 Business Knowledge业务知识 46
Section 2 Specimen Letters样函 48
Section 3 Supplements知识补充 68
Chapter 4 Offers 74
Section 1 Business Knowledge业务知识 74
Section 2 Specimen Letters样函 76
Section 3 Supplements知识补充 93
Chapter 5 Counter-Offers 99
Section 1 Business Knowledge业务知识 99
Section 2 Specimen Letters样函 100
Section 3 Supplements知识补充 114
Chapter 6 Conclusion of Business 120
Section 1 Business Knowledge业务知识 120
Section 2 Specimen Letters样函 121
Section 3 Supplements知识补充 141
Chapter 7 Terms of Payment 146
Section 1 Business Knowledge业务知识 146
Section 2 Specimen Letters样函 149
Section 3 Supplements知识补充 163
Chapter 8 Establishment of L/C and Amendment 169
Section 1 Business Knowledge业务知识 169
Section 2 Specimen Letters样函 175
Section 3 Supplements知识补充 193
Chapter 9 Packing， Shipping Marks and Shipment 199
Section 1 Business Knowledge业务知识 199
Section 2 Specimen Letters样函 201
Section 3 Supplements知识补充 216
Chapter 10 Insurance 223
Section 1 Business Knowledge业务知识 223
Section 2 Specimen Letters样函 225
Section 3 Supplements知识补充 234
Chapter 11 Complaints and Claims 238
Section 1 Business Knowledge业务知识 238
Section 2 Specimen Letters样函 240
Section 3 Supplements知识补充 251
Chapter 12 Eleven Agency 257
Section 1 Business Knowledge业务知识 257
Section 2 Specimen Letters样函 259
Section 3 Supplements知识补充 271
Chapter 13 International Trade Forms 275
Section 1 Business Knowledge业务知识 275
Section 2 Specimen Letters样函 277
Section 3 Supplements知识补充 288
参考文献 292
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