Chapter 1Business and Society(企业与社会)
Ⅰ. The Social Responsibility of Business(企业的社会责任)
Ⅱ. Consumerism(保护消费者利益)
Ⅲ. Business Ethics(商业道德)
Chapter 2Forms of
Business Ownership(1)(企业所有制形式)(1)
Ⅰ. Sole Proprietorships(个体企业)
Ⅱ. Partnerships(合伙企业)
Chapter 3Forms of
Business Ownership(2)(企业所有制形式)(2)
Ⅰ. What Is a Corporation？(什么是有限责任公司？)
Ⅱ. How Corporations Are Created and Managed？(有限责任公司如何创立和管理？)
Ⅲ. Advantages and Disadvantages of
Corporations(有限责任公司的利弊)
Chapter 4Management
Principles(管理原则)
Ⅰ. Nature of Management(管理的本义)
Ⅱ. Levels of Management(管理的层次)
Ⅲ. Functions of Management(管理的功能)
Chapter 5Managerial
Skills and Managers(管理技能和管理人员)
Ⅰ. Styles of Leadership(领导风格)
Ⅱ. Managerial Skills(管理技能)
Ⅲ. Where Do Managers Come From？(管理人员从何而来？)
Ⅳ. Better Communication(加强沟通)
Chapter 6Corporate
Culture(企业文化)
Ⅰ. What Is Corporate Culture？(什么是企业文化？)
Ⅱ. Elements of Corporate Culture(企业文化的组成部分)
Ⅲ. Creating a Corporate Culture(创造企业文化)
Chapter 7Business
Organization and Structure(企业的组织和结构)
Ⅰ. Specialization(专门化)
Ⅱ. Delegation of Authority(授权)
Ⅲ. Degree of Centralization(集权程度)
Ⅳ. Departmentalization(部门化)
Chapter 8Products(产品)
Ⅰ. Nature of Products(产品的本义)
Ⅱ. Research and Development(研究与开发)
Ⅲ. Product Life Cycle(产品的生命周期)
Chapter 9Pricing(定价)
Ⅰ. Nature of Pricing(定价的本义)
Ⅱ. Pricing Objectives(定价目标)
Ⅲ. Pricing Policies(定价策略)
Chapter
10Production Management(生产管理)
Ⅰ. Facility Location(厂址选择)
Ⅱ. Product Design(产品设计)
Ⅲ. Quality Control(质量控制)
Chapter 11Human
Resources Management(1)(人力资源管理)(1)
Ⅰ. Maslows Hierarchy of Needs(马斯洛的需求层次理论)
Ⅱ. Herzbergs TwoFactor
Theory(赫兹伯格的双因素理论)
Ⅲ. McGregors Theory X and Theory Y(麦格雷戈的X理论和Y理论)
Ⅳ. Job Enrichment(工作丰富化)
Chapter 12Human
Resources Management(2)(人力资源管理)(2)
Ⅰ. The Selection Process(人员选择过程)
Ⅱ. Financial Compensation(经济补偿)
Ⅲ. Promotions Transfers and Separations(提升、调动和离职)
Chapter 13Business
Communication Skills (1)(商务沟通技能)(1)
Ⅰ. Good Communication Works(良好沟通行之有效)
Ⅱ. Nonverbal Communication Skills(非语言沟通技能)
Ⅲ. Listening Skills(聆听技能)
Chapter 14Business
Communication Skills (2)(商务沟通技能)(2)
Ⅰ. Resolving Conflict(解决冲突)
Ⅱ.Work Team Communication(团队沟通)
Ⅲ. Public Speaking Skills(演讲技能)
Chapter
15Marketing(1)(营销)(1)
Ⅰ. The Marketing Concept(营销的概念)
Ⅱ. Functions of Marketing(营销的职能)
Ⅲ. The Marketing Mix(营销组合)
Ⅳ. Marketing Research(市场调查)
Chapter
16Marketing(2)(营销)(2)
Ⅰ. Sales Promotion(促销)
Ⅱ. Advertising(广告)
Ⅲ. Publicity(宣传)
Chapter 17Financial
Management(财务管理)
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