Unit 1 Exhibition Services
Reading Passage A Types of Meetings, Conventions and Expositions
Reading Passage B Meeting Planning
Unit 2 Food andToudsm
Reading Passage A "Slow Food" Association
Reading Passage B Wine Culture in Rural Areas
Unit 3 Medical Tourism Destinations
Reading Passage A Macau: A Destination for Medical Tourism
Reading Passage B Macau's Medical Tourism Competitors
Unit 4 Tourism Transportation
Reading Passage A Tourism Transport, Technology and Carbon Dioxide
Emissions
Reading Passage B The Effects of Airfares and Foreign Exchange Rates
on Global Tourism
Unit 5 Tourism D
Reading Passage A Customer Needs, Wants and Demands
Reading Passage B Forecasting Tourism Demand Using Consumer
Expectations
Unit 6 Tourism and Hospitality Management
Reading Passage A Trends for Hospitality Industry
Reading Passage B Franchising in China's Hotel Industry
Unit 7 Tourism Marketing
Reading Passage A Future Research Directions in Tourism Marketing
Reading Passage B Conceptualization of Industrial Tourism
Unit 8 Customer Satisfaction
Reading Passage A Customer Service and Snowsport Tourism in Australia
Reading Passage B The Impact of SST on Destination Image and
Customer Delight
Key to Exercises
Glossary
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