国际商务沟通

Chapter 1 Culture and Communication
I. Understanding Culture
II. Responses to Other Cultures
III. Basics of Communication
Chapter 2 Intercultural Theories
I. Kluckhohn and Strodtbeck's Value Orientations
II. Hofstede's Cultural Dimensions
III. Edward Hall's Dimensions
Chapter 3 Oral Communication
I. Definition
II. Unique Status of Human Language
III. Origin
IV. Linguistic Diversity
V. Classification of Languages
VI. Informal Languages
VII. Vocabulary Equivalence
VIII. Parables and Proverbs
IX. Conversation Taboos
X. Translation and Interpretation
XI. Paralanguage
XII. Language and Culture Interaction
Chapter4 Non-verbal Communication
I. Time
II. Space
III. Eye Contact
IV. Smell
V. Touch
VI. Body Movement
VII. Color
VIII. Silence
IX. Metacommunication
Chapter 5 Written Communication
I. International English
II. Writing Tone and Style
III. Letter Formats
IV. Fax
V. E-mail
VI. Resume
Chapter 6 Business Etiquette
I. Greetings
II. Business Card Exchange
III. Dining Practices
IV. Smoking
V. Tipping
VI. Gift Giving
VII. Traveling
VIII. Netiquette
IX. Class Structure
Chapter 7 Social Customs
I. Business Humor
II. Superstitions and Taboos
III. Dress and Appearance
IV. Holidays and Holy Days
V. Office Customs and Practices
VI. Customary Demeanor
VII. Bribery.
VIII. Male and Female Relationships
IX. Special Foods and Consumption Taboos
References