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国际贸易实务

国际贸易实务

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作 者: 孙小军,何康民,陈丹丹 著
出版社: 武汉大学出版社
丛编项: 商务英语核心课程系列教材
标 签: 暂缺

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ISBN: 9787307157316 出版时间: 2015-06-01 包装: 平装
开本: 16开 页数: 245 字数:  

内容简介

  《国际贸易实务》介绍了国际商务全流程的理论和知识。内容共12章。《国际贸易实务》的宗旨就是使广大学生和读者掌握国际贸易的基本知识,提高专业英语水平。《国际贸易实务》配有大量图表和案例及练习,便于广大学生以更加直观的方式了解复杂的贸易过程。《国际贸易实务》案例充实、图表清晰,突出了事务性、实用性的特点,实为培养应用型技能人才的教科书。

作者简介

暂缺《国际贸易实务》作者简介

图书目录

Chapter 1 An Introduction to International Trade
1. Intemational Trade Overview
1. 1 Difference between Intemational Trade and Domestic Trade
1. 2 Forms of Intemational Trade
1. 3 Reasons for International Trade
1. 4 Benefits and Problems concerning Intemational Trade
2. International Trade Theories
2. 1 Classical or Country-based Trade Theories
2. 2 Modem or Firm-based Trade Theories
2. 3 Development of New Trade Theories
3. Free Trade and Protectionism
3. 1 Free Trade
3. 2 Protectionism
Exercises
Chapter 2 International Trade Procedures
1. International Business Negotiat.ion
1. 1 Steps of Intemational Business Negotiation
1. 2 Approaches to Intemational Business Negotiation
1. 3 Tactics of Intemational Business Negotiation
2. International Sales Contracts
2. 1 A Specimen of Intemational Sales Contract
2. 2 Techniques in Drafting Intemational Contracts
3. International Sales Contracts Performance
3. 1 Import Procedures
3. 2 Export Procedures
Exercises -
Chapter 3 International Trade Terms
1. An Overview of Trade Terms
1. 1 Meaning and Sigruficance of Trade Terms
1. 2 Intemational Conventions of Trade Terms
1. 3 Incoterms
2. Incoterms 2010
2. 1 Differences between Incoterms 2000 and Incoterms 2010
2. 2 Specific Introduction to Incoterms 2010
3. Main Factors concerning Selection of Trade Terms
Exercises
Chapter 4 Terms of Commodity
1. Name of Commodity
1.1 Ways in Naming a Commodity
1. 2 Rules in Naming a Commodity
2. Quality of Commodity
2. 1 Sale by Description
……
Chapter 5 International Marketing
Chapter 6 International Cargo Transportation
Chapter 7 Cargo Transportation Insurance
Chapter 8 International Payments
Chapter 9 Inspection, Claim, Force Majeure and Arbitration
Chapter 10 International Trade Documentation
Chapter 11 Internahonal Trade Modes
Chapter 12 E-commerce
Keys to Exercises
References

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